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Spider Mega Store

Danaham

SAVE SUBMISSION
Bronze
exterior, theme of a "unknown cave" - studio tom
metal grating material to highlight the value of the brand - studio tom
exterior, theme of a "unknown cave" - studio tom
exterior, theme of a "unknown cave" - studio tom

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
4.72
4.86
4.71
4.39
4.67
Sanchit Arora
Sanchit Arora Principal Architect at Renesa Studio
5
5.5
5
5
5.13
Jan Clostermann
Jan Clostermann Founder and Director at CLOU Architects
5
4.5
5
5
4.88
Jason Chan
Jason Chan Founder at Jason Design Group
The project design does not reflect...
2.77
3.18
1.63
2.87
2.61
Justine Fox
Justine Fox Founder and Colour Specialist at Studio Justine Fox
I like the strong branding and side...
5
6.16
5
5
5.29
Stéphane Bernier
Stéphane Bernier Partner and Director of Retail Strategy and Innovation at Ædifica
5
3.87
6.02
3.7
4.65
Maja Bernvill
Maja Bernvill Creative Director at Specific Generic
4
5
5
5
4.75
Marie Hesseldahl
Marie Hesseldahl Partner and Head of Interior and Product Design at 3xn
5
4
5
4
4.5
Marie-Andree Busque
Marie-Andree Busque Director Interior Architecture at Sid Lee Architecture
6
5
4.8
4.5
5.08
Bin Ju
Bin Ju Founder and Chief Design Director at Horizontal Design
4.05
5
3.81
5
4.47
Constance Guisset
Constance Guisset Founder at Constance Guisset Studio
5
5
5
4
4.75
Adi Utama
Adi Utama Global Office Development at JetBrains
5
5
5
4
4.75
Islam El Mashtooly
Islam El Mashtooly Creative Director at OBMI
5
6
5
4
5
Liyun Hao
Liyun Hao Founder and Design Director at EVD
4.5
5
5
5
4.88
Designer
Client
Spider
Floor area
181 ㎡
Completion
2022
Social Media
Instagram Pinterest
Finishes
Furniture

Spider is an outdoor brand dedicated to "overcoming the fear and limitations of unknown territory." The Spider Mega Store is located in an Outdoor Factory Outlets, where the majority of customers are between the ages of 50 and 60. However, it does not appeal to the primary target age group of 20 to 30-year-olds and it had a geographical limitation in terms of its location near Seoul, making it easy to pass by while driving.

As a result, we developed a strategy of hiding the interior and clearly showing only the brand logo in order to create strong brand recognition and curiosity among drivers and passengers and attract customers. We have also established three detailed design approaches.

First, we used the concept of a "unknown cave" with rough and thick stucco finishing in large chunk forms used to conceal the interior, maximizing the powerful image of a spider. The goal of this design is to stimulate curiosity about the "unknown territory" within it.

Second, unlike traditional stores with entrances in front, we placed the entrance in the corner within drivers' lines of sight, increasing visibility and capturing vehicle drivers' attention.

Finally, we used a sharp-textured metal grating material in the interior to highlight the brand's value, which combines sports apparel with high technology. The main VMD zone, which is immediately upon entering the entrance, creates a sense of hardship by installing stainless steel mess in a diagonal pattern.

Spider Mega Store chose to renovate the existing structure rather than construct a new one, reducing unnecessary resource waste. After going through a transformation into a modern architectural form, it successfully attracts the target audience of individuals in their 20s to 30s, while also contributing to overcoming the outdated image of the local area.