Spider is an outdoor brand dedicated to "overcoming the fear and limitations of unknown territory." The Spider Mega Store is located in an Outdoor Factory Outlets, where the majority of customers are between the ages of 50 and 60. However, it does not appeal to the primary target age group of 20 to 30-year-olds and it had a geographical limitation in terms of its location near Seoul, making it easy to pass by while driving.

As a result, we developed a strategy of hiding the interior and clearly showing only the brand logo in order to create strong brand recognition and curiosity among drivers and passengers and attract customers. We have also established three detailed design approaches.

First, we used the concept of a "unknown cave" with rough and thick stucco finishing in large chunk forms used to conceal the interior, maximizing the powerful image of a spider. The goal of this design is to stimulate curiosity about the "unknown territory" within it.

Second, unlike traditional stores with entrances in front, we placed the entrance in the corner within drivers' lines of sight, increasing visibility and capturing vehicle drivers' attention.

Finally, we used a sharp-textured metal grating material in the interior to highlight the brand's value, which combines sports apparel with high technology. The main VMD zone, which is immediately upon entering the entrance, creates a sense of hardship by installing stainless steel mess in a diagonal pattern.

Spider Mega Store chose to renovate the existing structure rather than construct a new one, reducing unnecessary resource waste. After going through a transformation into a modern architectural form, it successfully attracts the target audience of individuals in their 20s to 30s, while also contributing to overcoming the outdated image of the local area.