M-i-d, a Japanese outfit brand for women, has opened a new concept store with the space designed by CURIOSITY, which is located at Matsuzakaya Nagoya department store. The space embodies the modern and elegant brand identity that m-i-d has been appearing, which is fully reflected in the details.

The high quality and minimal design of m-i-d collections are highlighted in the eye-catching space, as if they are exhibited inside an art installation.

The shiny copper surface and the monumental columns create a dramatic first impression, providing the ideal stage for the sophisticated and authentic collections carefully selected by the m-i-d brands. The exquisite curving line invites the customers and guides them naturally into the store, which is the stimulating gateway to the journey of discovering the collections in the mysterious yet comfortable store space.

The moderately curving lines of the columns are reproduced in two dimensions on the copper wall edges, enhancing the warm, inviting atmosphere with the two- and three-dimensional sequence.

Reinforcing the bold and striking character of the space, the copper on the front gate is layered into the back wall and furniture.

The layout of the horizontal space is designed as a landscape with randomly placed furniture. Customers would enjoy browsing through the collections between the monolithic furniture as if walking through a stone garden.

The material palette is organized by the shade of copper color, from the pale pink to the glossy reddish tan, in the impressive combination with the ivory, which creates the perfect environment to highlight the elegant and sophisticated items of m-i-d collections.

For the clear brand identity that m-i-d has established, a recognizable store space with iconic elements is required to highlight the brand's high-quality items and still attract attention. A museum-like space befitting the m-i-d character of elegance has been created with CURIOSITY's interpretation for each location and clientele. The different stores, each with its own character, will be a further expression of the brand's identity and a link to the next chapter.