• 11-12 MAY
Advertise
11-12 May 2022
IE Tower: P.º de la Castellana, 259E (Torre Caleido) 28046 Madrid
Frame offers a range of creative advertising possibilities. Compiled by the company’s editorial and art teams, promotional features are always in sync with the magazine’s specific style and tone of voice. You can also let us review and even create your advertisements, both on and offline. Our media kit outlines rates, schedules, discounts and special packages for Frame magazine. Our media kit outlines rates, schedules, discounts and special packages for Frame magazine.
Contact
International Sales Representative
Sara Breveglieri
sb@frameweb.com
T +39 3394 37 39 51
Sales Manager
Veerle de Muijnck
veerle@frameweb.com
T +31 61 456 20 79
Italy
Studio Mitos
Michele Tosato
michele@studiomitos.it
T +39 0422 89 48 68
PROGRAM
11 MAY
10:00
Robert Thiemann
WELCOME
The ambitions of The Next Space
10:15
Juan Prego
Introducing Design Thinking
Our lead facilitator pictures the two-day journey
10:30
Kick-off
11:00
Talk 1 - Jenny Lee
People first
Why homes should be designed with people to make them sanctuaries for people
11:30
Miguel Oliveira (pCon)
Think, visualize, order
How software can support interior designers and architects to make the most of their creative design process by saving time to specify furnishings
11:45
Make-a-thon
Talk 2 - 13:00
Jaime Gonzalo
Seamless convenience
How tech can make residences more responsive to changing needs and circumstances
13:30
Gudy Herder (Eclectic Trends)
Leave No Trace
A hands-on introduction to material trends: how to make spaces tactile, inhabitable and future-proof?
14:00
Lunch at IE Tower
15:00
WOW concept Madrid
Site visit
16:30
Roca Gallery Madrid
Site visit
16:45
Talk 3 - Cara Eckholm: (Nabr)
Revolutionizing Ownership
Can the process of customizing, financing and purchasing a home be similar to buying a car – including post-purchase upgrades through an app?
17:15
Talk 4 - Lekshmy Parameswaran and László Herczeg
Caring communities
How our homes can empower us to connect, self-organise and care for each other as we live, work and age
17:45
Make-a-thon (continued)
19:30
Cocktail and day closing at Roca Gallery
12 MAY
09:30
Talk 5 - Beatriz Jacoste
Transformative food
How a revolution in food production will transform the way we design habitats
10:15
Make-a-thon (continued)
12:00
Talk 6 - Mireia Luzárraga and Alejandro Muiño
Adaptive architecture
Why spatial fluidity and ambiguity can make houses future-ready
