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mtl

Stof

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.24
7.06
6.54
5.60
6.36
Barbara Brondi
Barbara Brondi Architect at BRH+
5.6
7.02
6.1
5.6
6.08
María Callís Bañeres
María Callís Bañeres President at Retail Design Institute of Spain
The project clearly responds to the...
7.64
7.72
8.39
6.54
7.57
Rocco Bova
Rocco Bova Managing Director at Grupo Hotelero 1800
6.31
8.17
6.67
5
6.54
Josemaria de Churtichaga
Josemaria de Churtichaga Founder at Churtichaga & Quadra Salcedo
7.14
7
7.4
5.99
6.88
Lu Yun
Lu Yun Founding partner and principal architect at Muda-Architects
5.62
6
5.53
6.15
5.83
Markus Schwitzke
Markus Schwitzke Managing Director at Schwitzke Identity Design
6.24
6.81
7.1
5
6.29
Wang Chen
Wang Chen Founder & Design Director at OUTIN. Design
6.1
6.06
5.35
5
5.63
Catalina Maldonado
Catalina Maldonado Sustainability & Technology Officer at Actilum
The project meets the functionality...
6.3
7.71
5.9
5
6.23
Qin Pang
Qin Pang Director at Benoy
6.67
6.38
6.6
5.74
6.35
Esin Karliova
Esin Karliova Founder and Principal at Studio Karliova
The repeating patterns and lines ar...
6
7.9
7.9
5
6.7
Javier Robles
Javier Robles Founder at Lumifer
5
6.88
5
6.54
5.86
Designer
Client
mtl more than less
Floor area
238 ㎡
Completion
2021
spatial director
Park Seongjae
spatial designer
Kim Seongho
graphic design
plant designer

The role of “space” in the coffee industry is evolving from mere place where coffee is consumed to the stage of expressing the direction and identity of each brand. 

Such evolution plays an important role for department stores to contain and display various lifestyles. Lotte Department Store, recently opened in Dongtan, the city in the spotlight as a new residential area in South Korea, has a 238 square metered botanic space for this lifestyle brand “mtl” along with a wide terrace on one side of many other retail shops. "mtl" consists of three programs: a cafe that uses coffee beans from Berlin's bonanza coffee, as well as a select shop and a seminar lounge. Stof, the studio in charge of its spatial design, intended for the space to be read as one united brand with various values without a specific hierarchy among the programs. 

Shortcuts are arranged throughout the space for the natural transition between programs within a unique streamlined structure, through which visitors can see layered landscapes from public spaces to staff spaces, and from inside to the terrace. Various plants around them, ranging from small pots to large trees, induce people's eyes to move to the huge garden on the terrace. The grid structure installed on the ceiling changes into each component such as windows and shelves, emphasizing the connectivity of the space, while these intersecting shaped elements are also applied to coffee bar furniture, chairs, and tables. The finishing materials for furniture made of birch plywood and copper give unity between elements. 

Furniture placed in space takes various forms to function appropriately in each program, such as tables with hooks to hang items purchased at department stores, spacious bench seats reminiscent of hotel lounges, and high tables by windows for efficient communication and education. In addition, the trivision installed behind the coffee bar is a frame that is continuously converted into different images and reflects the direction of mtl, which pursues various values such as veganism, eco-friendliness, and minimal life.