Biogena is an Austrian company specializing in high-quality micronutrient supplements, committed to scientific research, sustainability, and holistic well-being. With a focus on purity and effectiveness, Biogena stands for a better, healthier life through knowledge and innovation. Their claim, “Welcome to yourself,” reflects their mission to promote balance and self-connection.

The Biogena Brand Base 01 redefines the traditional retail space by transforming it into a multisensory experience. The immersive tunnel at the entrance, with its dynamic light, sound, and smoke effects, serves as a groundbreaking way to symbolize personal transformation. This innovative approach makes the store more than just a place to shop—it becomes a journey of self-discovery.

Despite its artistic and immersive elements, the space is designed with practicality in mind. Thoughtfully chosen materials like aluminum provide durability while enhancing the store’s aesthetic appeal. The design ensures a seamless flow through the space, guiding visitors intuitively from the entrance to the core of the Biogena world. Each element, from the tunnel to the product displays, serves both an aesthetic and functional purpose.

The store embodies a high level of creativity by merging art, architecture, and branding into a cohesive and engaging environment. The use of light, color, and materiality reflects Biogena’s commitment to harmony and well-being. Every design choice—from the tunnel’s transformative visuals to the precise curves and balanced layout—demonstrates a unique and artistic approach to spatial storytelling. Custom-designed octopus-shaped lights above the POS area serve as a creative nod to the brand’s medical focus.

The space promotes well-being and mindfulness, aligning with Biogena’s holistic philosophy. By creating an environment that encourages self-connection and balance, the design fosters a positive emotional and psychological impact on visitors. Additionally, the careful selection of materials and the emphasis on long-lasting design suggest a commitment to sustainability and responsible resource use.