The studio was appointed to provide a holistic design solution for GOUTAL's first Asia flagship store, incorporating the interior concept and the facade architecture. Located in a busy shopping area with high visibility and foot traffic, the retail outlet features dual entrances, including street-level access and entry via a shopping mall. Measuring nearly 3,000 square feet, the new flagship is also the largest standalone store for GOUTAL in the world. The main challenge for the studio was to present a fresh, new boutique design while aligning with the brand's quintessential identity. As GOUTAL is still relatively new to the Asian markets, the interior design also focuses on illustrating the brand's narratives through unconventional retail experiences and spaces that enhance customer interaction, entertainment and engagement.