Hotel Concepts and Ideas
The creation of a new brand hotel for Tokyu Hotels & Resorts marks a substantial shift from the uniform branding typically observed in chain hotels. This project aims to foster innovation by establishing a hotel deeply rooted in local culture and actively involving residents. Located near main streets and key areas for tourism, commerce, business, and entertainment, the hotel thrives with energy and local interaction. The interior design prominently features versatile materials, furniture, and systems that reflect the local culture and history, along with digital advancements like an automated check-in system. These elements enhance both functionality and creativity, ensuring a unique experience for all visitors.

Relationship with Landscape and City
Situated at one of the corners of the Susukino Crossing in Hokkaido's famous entertainment district, the hotel is integrated into a new commercial complex directly connected to the subway station, enhancing accessibility. This multipurpose building also houses a movie theater and a supermarket, serving as a hub for both tourists and local residents. Positioned on the 7th floor, the hotel lobby features restaurants and lounge spaces that cater to both guests and locals, fostering a sense of community. This design highlights the hotel's role as more than just a place to stay; it becomes a communal space where diverse groups can interact, emphasizing its eco-social impact.

Sustainability and Environmental Design
Sustainability is a core principle of this project. Using local materials like recycled brick tiles and birch for interior finishes promotes local production and consumption. These bricks, recycled from demolished Hokkaido furnaces, are used for counters and signs, symbolizing the local history. The building has achieved Japan’s ZEB (Zero Energy Building)-ready certification, emphasizing efficiency and sustainability. As of September 2023, it stands as the largest commercial and hotel complex certified as ZEB-ready. This commitment to environmental design showcases a significant eco-social impact, demonstrating how commercial success can align with sustainability goals.

Hotel Where Travelers and Locals Mingle
The hotel aims to bridge the city and its visitors by providing enjoyable experiences for travelers and locals alike. Creating interactive spaces filled with artworks by local artists and materials reflecting the area’s culture, cuisine, liquor, and history offers stimulating cultural experiences for tourists while enabling residents to explore new local features. This creative endeavor transforms the hotel into a vibrant social hub, akin to Andy Warhol’s studio, where people gather to share and create culture. In Susukino, the scale and unique placement of the hotel within a commercial building facilitate the harmonious coexistence of tourists and residents, enhancing its functionality as a communal space.