The new showroom for Altreforme, the established aluminum furniture brand, embodies the concept of the "Walk of Fame," designed by Studio MILO. This showroom pays tribute to the many international designers who have collaborated with the brand, fulfilling the vision of Valentina Fontana, the founder and art director of Altreforme, to honor these key contributors.

From the moment you enter, you are immersed in Altreforme’s distinct world. The draped gallery, symbolizing a "walk down memory lane," creatively narrates the brand's story through framed covers of influential magazines, capturing both its history and forward-thinking vision. The corridor design serves, in fact, as a focal point, encapsulating Valentina’s passion for innovation and her dynamic, positive outlook—"open to the new"—with a focus on breaking traditional boundaries of color and shape.

Studio MILO's biggest challenge was bringing together so many designers and vibrant colors under one roof while maintaining a cohesive canvas that is always in motion. From a spatial perspective, the showroom is divided into five distinct areas, both separated and connected by reflective rotating mirrors and movable drapes, allowing visitors to navigate the space seamlessly. This thoughtful design fosters an inviting, "homely" atmosphere, with each furniture piece carefully contextualized, illustrating how aluminum furniture can be both functional and striking in any interior. The material palette includes speckled sustainable Tarkett flooring, soft beige carpet inserts, and furry corners. The movable draping system, crafted from velvet and linen, adds fluidity to the space and allows for flexible setups. Luxurious green grass wallpaper is used to cohesively tie the color scheme together, creating a warm, homely environment where each piece is presented as a work of art, adaptable to both modern and contemporary interiors, or even as an accent in more classical settings.

The color scheme prominently features pink—the brand's signature hue—softened to a malva tint. This shade appears on the ceiling, in technical lighting, in the drapery, and as subtle sparkles in the flooring, culminating in the focal point: Altreforme’s signature logo wallpaper, which serves as the ideal backdrop for the central area.

Studio MILO's signature style shines through its ability to shape the space and express the brand's values, resulting in a unique, welcoming environment that can be adapted and updated throughout the year to continually welcome new and exciting projects.