In Seoul, a Dior pop-up shows how retail is transitioning to entertainment
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7 Yeonmujang 5(o)-gil, Seongdong-gu, Seoul, South Korea
Design, Brand
Floor Area
1,500 sq-m
Dior’s exclusive, ephemeral space in Seongsu-dong is designed to evolve with the seasons and new collections, marrying haute couture and Korean culture.
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