Gentle Monster arrives in Europe, at none other than Milan’s 10 Corso Como

At home in the renowned concept store 10 Corso Como, Gentle Monster has imported the abstract vision and intriguing spatial storylines that identify its larger Asian outlets for its European launch. - Courtesy of Gentle Monster

otable with this opening is the fact that it coincides with the optical label’s third partnership with Margiela, for which it produced 20 distinctive frames. As such, the store-in-store’s relatively modest metal furnishings and white wall-panelling are complemented by a large ‘cybercore’ installation seemingly straight out of a sci-fi film. - Courtesy of Gentle Monster

1 / 6

Location

Corso Como, 10, 20154 Milano MI, Italy

Design, Brand

Gentle Monster

Store

10CorsoComo

Brand Collaboration

Maison Margiela

Fans of the Korean eyewear brand Gentle Monster finally have an official address to visit in Europe, with 10 Corso Como hosting a store-in-store inaugurated by a ‘cybercore’ pop-up for its Margiela collaboration.

Create a free account to read the full article

Get 2 premium articles for free each month

Already have an account? Log in

Openings: A Côte d'Azur casino, Printemps lands in New York and more

The simplicity and accessibility of Ikea's iconic tote becomes a shoppable, cerulean pop-up

In Seoul, a tiny dessert shop uses the sidewalk to bring a big community together

Is the shop window dead? This store forgoes classic retail layouts to cement customer loyalty

Openings: The Solar Biennale rises, %Arabaica coffee in Cairo and more

From gorp to grime, these 4 retail spaces embrace rougher textures as a foil for the sleek

Crosby Studios shows retail is a point of brand immersion with Camperlab’s first flagship

Openings: An Issey Miyake store, Washington, D.C. members club and more

The 2010s are back, but this Barcelona jewellery shop shows we don’t have to be afraid

Shopping sustainably means slowing down, Nieuwe Instituut’s new product store shows

Gentle Monster arrives in Europe, at none other than Milan’s 10 Corso Como

Create a free account to read the full article

Related Articles

Openings: A Côte d'Azur casino, Printemps lands in New York and more

The simplicity and accessibility of Ikea's iconic tote becomes a shoppable, cerulean pop-up

In Seoul, a tiny dessert shop uses the sidewalk to bring a big community together

Is the shop window dead? This store forgoes classic retail layouts to cement customer loyalty

Openings: The Solar Biennale rises, %Arabaica coffee in Cairo and more

From gorp to grime, these 4 retail spaces embrace rougher textures as a foil for the sleek

Crosby Studios shows retail is a point of brand immersion with Camperlab’s first flagship

Openings: An Issey Miyake store, Washington, D.C. members club and more

The 2010s are back, but this Barcelona jewellery shop shows we don’t have to be afraid

Shopping sustainably means slowing down, Nieuwe Instituut’s new product store shows

INFO

COMPANY

SERVICE

subscribe to our newsletters