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Shopping sustainably means slowing down, Nieuwe Instituut’s new product store shows

BOOKMARK ARTICLE
Vinyl graphics on the floor infuse the space with colour and help create a focal point for visitors to gather around. - Ashley Röttjers
The products, which include a biodegradable urn and a 3D-printed sculpture for garden animals to inhabit, aim to give back to the environment. - Ashley Röttjers
Nieuwe Instituut recently unveiled the third iteration of its sustainable shopping concept. - Ashley Röttjers

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Brand, Design
Nieuwe Instituut

New Store 3.0 is Nieuwe Instituut’s third iteration of an innovative, sustainable shopping concept. Displaying products designed to benefit the planet, the store invites visitors to reflect on their role as global consumers. 

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