Enjoy 2 free articles a month. For unlimited access, get a membership now.

The 2010s are back, but this Barcelona jewellery shop shows we don’t have to be afraid

Premium
12 Mar 2025
•
Retail
BOOKMARK ARTICLE
The 2010s are back, but this Barcelona jewellery shop shows we don’t have to be afraid
  1. Jewellery brand TwoJey’s new flagship on Barcelona’s Rambla Catalunya evokes a silversmith’s atelier of yesteryear, with a decidedly modern edge. - Miguel Fernández-Galiano
  2. Design studio El Departamento was tasked to capture the ‘free-spirited, rebellious and artisanal essence’ of TwoJey’s jewellery within the 132-sq-m retail space, which occupies a corner plot on the trendy Rambla Catalunya. - Miguel Fernández-Galiano
  3. Steel, concrete and wood converge to conjure an image of a silversmith’s atelier – the designers were particularly inspired by American artisanal heritage. - Miguel Fernández-Galiano
  4. Dark concrete and brick walls surround solid wood tables and merchandising cabinetry in honey tones, pieces conceived by El Departamento with traditional writing desks and jeweller’s workbenches in mind. - Miguel Fernández-Galiano
  5. There are also surprising decorative pieces: the rear of a red BMW E30 (complete with a customized exhaust) juts from one of the walls, and backlit editorial photography gives a club-like feel. - Miguel Fernández-Galiano
  6. A steel sculpture of two conjoined stars represents TwoJey’s logo. - Miguel Fernández-Galiano
  7. Upon reaching a large cognac leather sofa shaped like a cowboy hat, it becomes evident there’s more to the store than meets the eye. - Miguel Fernández-Galiano
  8. Past this central zone, a staircase leads to a dedicated area for artist residency; tattoo and piercing sessions, as well as art and photography exhibitions, are all on the agenda. - Miguel Fernández-Galiano
  9. TwoJeys’ Rambla Catalunya interior harks to the 2010s with the combination of old, new, eclectic and sleek, a successful harmonization brokered by strong branding and spatial storytelling. - Miguel Fernández-Galiano
  10. The addition of a communal cultural space to the retail environment helps situate the shop in the present commercial reality. - Miguel Fernández-Galiano
Item 1 of 10
  1. Jewellery brand TwoJey’s new flagship on Barcelona’s Rambla Catalunya evokes a silversmith’s atelier of yesteryear, with a decidedly modern edge. - Miguel Fernández-Galiano
  2. Design studio El Departamento was tasked to capture the ‘free-spirited, rebellious and artisanal essence’ of TwoJey’s jewellery within the 132-sq-m retail space, which occupies a corner plot on the trendy Rambla Catalunya. - Miguel Fernández-Galiano
  3. Steel, concrete and wood converge to conjure an image of a silversmith’s atelier – the designers were particularly inspired by American artisanal heritage. - Miguel Fernández-Galiano
  4. Dark concrete and brick walls surround solid wood tables and merchandising cabinetry in honey tones, pieces conceived by El Departamento with traditional writing desks and jeweller’s workbenches in mind. - Miguel Fernández-Galiano
  5. There are also surprising decorative pieces: the rear of a red BMW E30 (complete with a customized exhaust) juts from one of the walls, and backlit editorial photography gives a club-like feel. - Miguel Fernández-Galiano
  6. A steel sculpture of two conjoined stars represents TwoJey’s logo. - Miguel Fernández-Galiano
  7. Upon reaching a large cognac leather sofa shaped like a cowboy hat, it becomes evident there’s more to the store than meets the eye. - Miguel Fernández-Galiano
  8. Past this central zone, a staircase leads to a dedicated area for artist residency; tattoo and piercing sessions, as well as art and photography exhibitions, are all on the agenda. - Miguel Fernández-Galiano
  9. TwoJeys’ Rambla Catalunya interior harks to the 2010s with the combination of old, new, eclectic and sleek, a successful harmonization brokered by strong branding and spatial storytelling. - Miguel Fernández-Galiano
  10. The addition of a communal cultural space to the retail environment helps situate the shop in the present commercial reality. - Miguel Fernández-Galiano
Item 1 of 10

1 / 11

Location
Map pointer Rambla de Catalunya, 42, Eixample, 08007 Barcelona, Spain
Design
El Departamento
Brand
Twojeys
Floor Area
142 sq-m

Jewellery brand TwoJey’s new flagship on Barcelona’s Rambla Catalunya evokes a silversmith’s atelier of yesteryear, with a decidedly modern edge.

Key features

Design studio El Departamen

Create a free account to read the full article

Get 2 premium articles for free each month

Related Articles

MORE Retail

How two Tokyo spectacle shops are examining retail design through new lenses

Premium
11 Nov 2025
•
Retail

Ink becomes interior in Kidz Studio’s Aarhus tattoo atelier

Premium
06 Nov 2025
•
Retail

Timeless craft and bold experimentation, this week's openings redefine heritage

Premium
01 Nov 2025
•
Openings

Must the shopping experience be purely commercial? Snøhetta's design for 113 Spring proves not

Premium
28 Oct 2025
•
Spaces

This Amsterdam store gives spatial form to the sensory qualities of beauty products. Here’s how

Premium
14 Oct 2025
•
Retail

How luxury brands are rethinking launches: 'creating a moment that feels lived in'

Premium
10 Oct 2025
•
Insights

The best spaces of 2025 – FRAME Awards’ shortlist revealed

08 Oct 2025
•
Frame Awards

With a strong focus on reuse and reinvention, a New Balance boutique toes past and present

Premium
07 Oct 2025
•
Retail

Blending lightness with minimalism, this matcha atelier tells a story of culinary craft

Premium
02 Oct 2025
•
Hospitality

This swimwear store plunges visitors into a watery world for an immersive shopping experience

Premium
01 Oct 2025
•
Retail