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Opposites attract at ADSB Andersson Bell’s ‘grotesque’ Hyundai Seoul store

BOOKMARK ARTICLE
ADSB Andersson Bell’s outpost in Seoul’s Hyundai department store embodies the South Korean fashion brand’s youthful, urban spirit – and its respect for the past. - Donggyu Kim
ADSB Andersson Bell turned to fellow Seoul native Studio Tama for its store in the city’s sprawling Hyundai complex. - Donggyu Kim
Vibrant design elements converge with colder industrial ones – a contrast inspired by the grotesque art movement, which found something to celebrate in the unpleasant, incongrous, strange and downright ugly. - Donggyu Kim

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ADSB Andersson Bell’s outpost in Seoul’s Hyundai department store embodies the South Korean fashion brand’s youthful, urban spirit – and its respect for the past.

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