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Vegescape

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Ki-woong Hong
Ki-woong Hong
Ki-woong Hong
Ki-woong Hong

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Restaurant
6.56
7.26
6.79
6.46
6.77
John Lam
John Lam Co-Founder and Design Strategist at State of Culture
The design successfully creates a l...
5.97
6.26
6.26
4.82
5.83
Christopher Lye
Christopher Lye Principal at Woods Bagot
6.5
7.5
6.5
5
6.38
Tessa Mansfield
Tessa Mansfield Chief Creative Officer at Stylus
6
7
6.5
4.5
6
Andras Klopfer
Andras Klopfer Managing Partner at BWM Retail
6
7
6.5
5
6.13
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
5
6.5
7
5
5.88
Victoria Schneyer
Victoria Schneyer Global Head of Store Design at Hugo Boss
6.5
7
7
5
6.38
David Wei
David Wei Cofounder and Design Director at Hatch Architects
5.69
6.17
5.78
5.88
5.88
Norman-Henner Plattner
Norman-Henner Plattner Head of Store Development at The KaDeWe Group
5.6
6
6.4
5
5.75
Gokhan Avcioglu
Gokhan Avcioglu Principal and Founder at Global Architecture Development
6
6
6.18
5
5.8
Eric Wang
Eric Wang Head of Marketing and E-Commerce APAC at Duravit
6.69
6.12
7.22
6.69
6.68
Benjamin Iborra Wicksteed
Benjamin Iborra Wicksteed Partner and Creative Director at Mesura
6
6
6
6
6
Lene Utbjoe
Lene Utbjoe Discipline Lead at Henning Larsen
5
6
6
5
5.5
Designer
Client
Seoul Flavor & Fragrance
Floor area
243 ㎡
Completion
2023
Social Media
Instagram Pinterest
Finishes

Smart farms, innovating by transforming the horizontal area needed for farming into a vertical one, are also making various efforts to address issues caused by environmental and climate change. In the future, advancements in AI and energy technology will enable the cultivation of a much wider variety of crops and issues like waste from agricultural plastics will gradually be resolved.

How will we remember the countryside in the future? The future of farming, which is more innovative and sustainable, will be remembered for the endless efforts of farmers to create a healthy crop ecosystem. These efforts are also applied within our spaces. We have developed finishing materials using discarded newspapers and plastics used in crop cultivation, symbolically representing the efforts of farmers for future generations within our spaces.

Imagine fresh crops grown through smart farming arriving directly at your dining table.

Bachelor's Vegetable Store, a fruit and vegetable distribution specialist, has transitioned to supplying new types of vegetables through smart farming as part of its commitment to sustainable agriculture and distribution.

Their approach extends beyond merely supplying vegetables; it's about ensuring these healthy crops reach our tables, an essential element of their design ethos. The café space, spanning the first and second floors, is adjacent to the smart farm. We wanted this space to feel like an extension of the smart farm rather than a separate entity. We contemplated not only the form but also the finishes that reflect the smart farm's systematic, regular, and hygienic nature, allowing these traits to blend into every corner of the space seamlessly.

Upon entering the first floor, the ceiling structure encountered evokes a part of the smart farm. Water, a crucial medium for crop growth, was our inspiration. We designed a ceiling structure symbolizing water, light, and the environment, ensuring its flow extends to the water dispenser where customers interact, thereby conveying its significance. The square pattern starts from the ceiling, reaches the water dispenser, and continues along the wall surfaces, forming small windows focused on the crops. These patterns, reminiscent of the crop's growing modules, are echoed in the central table and furniture details throughout the space, creating a cohesive ambiance.

The lighting, too, was designed with a focus on function over unnecessary embellishments, arranged in a simple form along the ceiling structure. In the smart farm, where one can see crops growing in real-time, researchers in lab coats deliver the freshly grown produce directly to the café. The kitchen, designed as an open space, allows customers to observe the produce's washing, cutting, dressing, and topping.

This place, where one can experience freshly harvested crops from the smart farm reaching their dining table, aspires to be a space selling fresh and healthy experiences.