Visionnaire has unveiled a complete redesign of its Milan flagship store as part of a broader global strategy and artistic evolution. Inspired by the mythical journey to Agarthi, the space is conceived as a symbolic path of self-discovery and rebirth, unfolding across three levels with immersive, conceptual environments defined by natural materials, symbolic colors, and architectural storytelling. Formerly a cinema, the space honors its past while becoming a stage for high craftsmanship and cultural dialogue. The renovated furniture showroom integrates art, design, and hospitality—culminating in a plant-based bistro (Linfa) and a reimagined art gallery (Wunderkammer). The store unfolds through a series of conceptual environments—each defined by materials and architectural details that shape its identity designed to lead visitors through a progressive experience. While the first station is the gallery leading to the entrance, it is the grand staircase that truly emphasizes the theme of descent, a metaphor for self-discovery that lies at the core of the new showroom concept. A holistic approach is naturally evident in the selection of materials—especially natural stones—and in the colors, often unexpected.

By analyzing the showroom through the lens of descent and ascent, a distinct chromatic journey emerges in the spatial design: from the sky-like hues at the entrance, transitioning into emerald green—symbolizing renewal—as one descends, to the mocha mousse tones reminiscent of the earth’s clay core, before returning to soft beige shades in the central area, dedicated to the heart of the company itself.

The partnership between Visionnaire and Linfa, built on shared values of excellence, sustainability, and innovation, has created a forward-looking space offering guests a rich, immersive experience.

While Visionnaire embodies Italian meta-luxury in interior design—with unique creations that blend craftsmanship, aesthetics, and sustainability—Linfa brings these same principles into the culinary world, proving that flavor, health, and responsibility can coexist in perfect harmony. Just as Visionnaire celebrates Italian artisanal tradition through expert and passionate hands that craft unique, distinctively styled pieces, Linfa expresses the same dedication to detail through haute cuisine that combines research, quality, and respect for raw ingredients.

Sustainability is a core value for both brands. Since 2021, Visionnaire has operated as a Benefit Corporation, integrating responsible practices into every stage of production—certifying the origin and supply chain of materials while minimizing environmental impact. Similarly, Linfa is committed to promoting ethical nutrition, partnering with innovators like Planet Farm for vertical farming and carefully selecting suppliers that meet rigorous standards for quality and traceability.