Virgin Media O2’s London headquarters is a direct extension of the brand’s ethos—‘see what you can do.’ Spanning 81,750 sq. ft across seven levels, the workspace embodies the brand, turning its core offering—connectivity—into a physical experience. Sport, streaming, gaming, music, dance and the O2 Arena provide the thematic framework across each floor, immersing employees in the cultural experiences their work supports. The result is a flexible, empowering, and human-centric environment where staff can work, move and connect in ways that best suit them.

Inclusivity was embedded from the outset, shaped by input from Virgin Media O2’s DE&I team and employee representatives. This people-first approach led to a workplace that supports a diverse range of needs. Adaptable workstations, sensory-sensitive zones, wheelchair-accessible meeting rooms, and intuitive wayfinding create an environment that is not just accessible but empowering. From quiet libraries and focus zones to high-energy collaborative areas, the design ensures every employee finds a space aligned with their personal and professional rhythm.

Functionality and flexibility are central to the user experience. Sit/stand desks, treadmill stations, sound-controlled booths, and drop-in spaces promote choice and movement. Teapoints, restrooms, and communal areas incorporate inclusive design elements—elongated pull handles, contrast-rich materials and sensor-enabled fixtures—ensuring comfort and ease of use for all. Every detail, from lighting and acoustics to spatial transitions, is considered to meet diverse sensory and cognitive needs.

Sustainability was integral to the design. Aiming for WELL Platinum and BREEAM Outstanding, the headquarters integrates responsible materials, carbon-efficient construction and energy-saving technologies. The design reduced carbon emissions by 630 tonnes, reused existing fittings, and maximised natural light to lower energy use and operational costs. Social sustainability was equally prioritised: biophilic elements and wellness-focused layouts boost employee health and engagement. Inclusive design practices were interwoven with environmental strategies to ensure the space fosters well-being as much as performance.

Innovation is expressed through a holistic design approach, where inclusivity, sustainability, and branding are inseparable. The spatial narrative is based on four engagement principles: connect + inform, supercharge, perform, and transform. These impact every layer of the experience, from layout and materials to artwork and messaging. The workspace evolves with its users, transforming from individual-focused zones to collaborative and event-ready settings. By designing an environment that celebrates culture, enhances well-being, and champions adaptability, Virgin Media O2’s London HQ is a fully immersive brand environment, representing a new standard for equitable, resilient, and emotionally intelligent workplaces.