By taking “translator of natural energy” as the brand positioning, Leaping Creative helped establish a differential image for aromatherapy skincare brand UC Naturel from brand visual identity, product packaging to brand culture. 

The UC Naturel lab was based right at the tip of a peninsula. Designers transformed the original facade into a sandy-toned one. Combined with a light-permeable window, it showed a rustic and serene atmosphere on the riverbank, creating a quiet, spiritual place that dialogues with nature. 

The building was layered into three floors. The first floor was a showroom, while the other two were office areas. The showroom included basic functions: a product experience area, an aroma blending area, an events area. The central island was a core functional area for product experience, with a bronze metal logo wall with leaves ornament (by a corrosion way) forming its background. Terrazzo pieces were scattered around the island, which symbolized the diffusion of aroma and transfer of energy. 

The lightweight curved walls of different heights in the center created partitions, which enclosed the space but not isolate it. Thus, the aroma flowed more freely in the space, and visitors can enjoy an uninterrupted flow of experience. 

By taking the concept of “light-permeable container”, the introduction of light enriched the delicate atmosphere in the interior. Simple and serene Wabi-sabi aesthetics was combined with sustainable materials like terrazzo flooring and texture lacquer walls to create a soft atmosphere in the space. Through creating a concise style space, Leaping Creative intended to encourage visitors to absorb natural energy in a peaceful atmosphere. 

The spiral staircase connecting the three floors was a metaphor of “circle” in the vertical dimension. In response to the brand’s philosophy of nature advocating and sustainability, the staircase was made of wooden beam and ridge components recycled from local renovated old houses. 

The entire space enjoyed the tranquility and dynamism of the peninsula. Leaping Creative also designed a leisure area to encourage visitors to stay outdoor. By enjoying gentle breeze and the interplay of light and shadows, they got their mind healed by nature. 

In terms of brand visual identity, Leaping Creative proposed three brand keywords — “connection, nature, growth” for UC Naturel, as well as the core concept of “circle”, which represented the power and vitality of nature. By incorporating those ideas and translating plant forms, the design team expressed products’ ingredients, making process, aroma and experience through visual symbols, to highlight their healing, calming, relaxing and balancing effects. 

Product packaging and gift boxes were designed with the adoption of sustainable materials and techniques. The brand’s values and positioning as a “translator of natural energy” was conveyed from multiple dimensions,triggering deep contemplation about the relationship between human and nature.