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Tsuruyachosei Sanneizaka

UNC Studio

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Bronze
Facade - Takumi Ota
Shop - Takumi Ota
Kaishi Paper display - Takumi Ota
Facade - Takumi Ota

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.77
6.90
7.15
6.43
6.81
Designer
Client
Tsuruyachosei
Floor area
58 ㎡
Completion
2023
Social Media
Instagram
Lighting

Our client, Tsuruya Chosei, inherits Kyoto's traditional Japanese confections making techniques and makes traditional Kyoto confections used in tea ceremonies. However, Kyoto confectionery is not familiar to young Japanese people and foreign tourists. Therefore, we planned a store near Kiyomizu-dera Temple, which is visited by many domestic and foreign tourists, to sell new Japanese confections that are easy to enjoy while preserving traditional manufacturing methods and flavors.

The tea ceremony, which uses Kyoto confectionery, is held in Japan's unique interior space called tea room. However, in modern Japan, tea ceremony and tea rooms are no longer familiar. For this reason, we wanted as many people as possible to feel closer to the culture of tea ceremony, so we designed this space with the Kaishi Paper used in tea ceremonies as its motif. In addition, traditional interior elements such as Shoji and plastered walls, which have been used in tea rooms, have been interpreted and incorporated in a modern way.

The wall of soft light that extends from the street to the back of the store takes advantage of the characteristics of Shoji, which are also used in tea rooms. The framework of the Shoji with its back lit up, the pattern on the side panels of the display stand, and the latticework on the checkout counter are all unified to the same size as the Kaishi Paper.

Kaishi Paper is a small, portable piece of Japanese paper of a fixed size that is used in place of a plate for Japanese confections at tea ceremonies. Generally, it is folded in two, but sometimes it is folded into the shape of a crane, which is said to bring good luck. The patterns that appear here and there on the Shoji are the folds that are created when the Kaishi Paper made from folded cranes is unfolded.

This pattern is put on the back of the Japanese paper with a red line so that it looks faintly red shadow. Fewer Japanese people know how to make a crane made of Kaishi Paper or Kaishi Paper. That's why we print the same pattern on shop cards so that customers can actually experience it. To help you understand the process of folding a crane, we have decorated it with real Kaishi Paper.

The entire store is unified with the brand color, which is a lighter version of vermilion, which is also a traditional Japanese color. The pale and bright colors are also a characteristic of Japanese confections. The plaster walls in this color have a design inspired by Japanese confections with glittering powder, and are painted with a mixture of transparent aggregate.

We hope that the elements of this space, which is a modern expression of the tea room, a traditional space for eating Kyoto confectionery, will encourage conversation between customers and staff. We aimed to create a store where you can enjoy the taste of new Japanese confections while being interested in the traditional Japanese space of a tea room where you can eat Kyoto confections and the history of Kyoto confections.