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Timmermans

WeWantMore

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Designer
Client
Timmermans
Floor area
400 ㎡
Completion
2021

Innovation Because physical stores feel the heat from online shopping, Timmermans went above and beyond to create a tailored multi-sensorial shopping experience. Feeling the shoes and clothes, trying them on and even smelling them are all part of an intuitive shopping experience that exceeds expectations. A distinctive retail concept and an impeccable service with a smile bring to life that physical brick-and-mortar retail isn’t dead, it just needs to be reimagined. Functionality WeWantMore divided the store into four district zones that each represent one of the four elements. A flexible curtain system aimlessly slaloms through the space to create delicately divided areas. The curtains not only create different corners, they also provide a way to fully adapt the space every six months to future collections and to keep offering customers a new visual experience when they enter the store. Creativity This sensorial advantage to online shopping is translated in a unique store based on the four elements: earth, wind, air and fire. A concept that perfectly ties in with the Timmermans collections. Every shopping zone includes an eye-catching interior object that refers to one of the four elements. Earth and fire take form in display systems and volumes in red travertine, raw concrete bricks, blackened wood and tree logs while cathedral glass, semi-transparent curtains and the air-filled Oskar Ziet Plopp stool add a dash of the element air to the interior. A terracotta coloured clay-like volume forms the grounded earth themed corner displaying premium women’s footwear. The element of fire is brought to life with a burnt metal wall panel that curves its way through a fire themed men and women’s section. Sustainability In terms of sustainability, two main approaches were combined. The first approach was to reuse as many elements and materials as possible from the old Timmermans store. We were able to use over 50% of the old display shelves for the construction of new furniture, both as finished material and for bodyworks. Furniture from the old store was combined with another 15% vintage furniture in total. The second approach was a conscious selection of materials for the finishes of newly built elements such as Belgian and biological lime, clay stucco wall finishes, Belgian raw flax on the outside of the fitting rooms and cork wall finishes. The metal perforated mesh in the newly built facade acts as a buffer for direct sunlight to prevent extreme temperature fluctuations and to protect the clothes from UV, while still creating a natural play of light and shadow.