“How we can we give New Yorkers a way to more tangibly experience our journalism beyond simply reading it?” This was the question posed to our team by The New York Times. Together, we developed a journalistic experience that embodied Times reporting in each borough. Leveraging creativity to build awareness in otherwise vacant storefronts, we highlighted the importance of deep, investigative journalism in an era of fast news and social media.
The Bronx storefront uses a forced perspective recreation of a classroom to put viewers in the shoes of Bronx students who have unequal access to educational resources.
Our storefront prison block set in Brooklyn highlights one reporter’s work that led to the release of several wrongfully imprisoned inmates and the review of over 50 more cases.
The Manhattan storefront creates a sense of isolation and claustrophobia for a lone taxi cab on an otherwise typical city block. Visitors empathize with the sensation felt by many individuals trapped in the reckless lending of taxi licenses in an ongoing investigation by The Times.
The Queens installation at once tells the story of a vibrant sprawling neighborhood and its underbelly. In the familiar neon signage of Flushing’s 40th Road hides the icon of a butterfly, the personal symbol of a life interrupted.
The Staten Island storefront takes inspiration from early designs of a long-abandoned subway tunnel intended to connect Staten Island and Brooklyn.