Omotesando in Tokyo is one of Japan's leading destination Art, Fashion, and Culture. THE TOKYO OMOTESANDO opened in Omotesando Hills, the center of the Omotesando area. 

This store, the brand's third after Marunouchi and Roppongi both in Tokyo, was planned to be located in two adjacent sections, one for women's wear and the other for men's. While sharing individuality in materials and coloring, the common design was used to create a unified image of the brand. 

Big lights that pay homage to streetlights reminiscent of European cityscapes sit on the approach, and while expressing the prestige of the brand, they become a promenade that welcomes guests to THE TOKYO's one and only world view. Passing through the promenade, visitors will find a lounge with carpets and sofas in International Klein Blue (IKB), the color of the Omotesando store, where selected brand staff members will greet guests as like as a concierge having with hospitality. 

The softly curved walls are made of different colored materials, chromate iron plate for women's and zinc iron plate for men's, creating a contrasting space that stimulates the five creative senses of the guests who enjoy shopping there. Art frames with built-in lighting are arranged like a museum corridor at outside the lounge. The store can actually exhibit artists' works and display branded recommended items, literally embodying the idea of being a cultural center.