The design brief for The Penthouse by WOW to interpret the penthouse of the former Hotel Roma as the home of the hotel owner, creating an unusual, sophisticated, and exclusive ambiance. The creative concept used for the interior design was to think of the restaurant as an apartment that adapts to a gastronomic space. The idea was to create a cozy and elegant atmosphere that would make diners feel as if they were in the home of a unique and eccentric character, such as "The Spanish King." The restaurant has been conceived as an apartment for a person who started living there in the 70s, so there is a direct reference to the design of that decade.

To achieve this, each room of the restaurant was interpreted as a domestic space transformed into a dining area. From the kitchen to the living room, study, and bedroom suite with a bathroom, each area was designed to evoke surprise and a feeling of comfort and familiarity.

The target audience is disruptive, original, and sophisticated, seeking a unique occasion. The design establishes a significant connection between the type of cuisine and the interior design, making the culinary concept adapt perfectly to the space's design, resulting in a high-quality gastronomic experience that complements the visual and aesthetic experience of the space. The open kitchen is visible to diners, creating a unique and intimate environment between the chefs and customers.

The space has also been designed to adapt to different special occasions, such as private dinners or corporate events, while maintaining the coherence and aesthetics of the space. The result is a unique and sophisticated gastronomic experience that transports diners to the home of an eccentric character while enjoying high-quality cuisine in a visually stunning setting.