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The Penthouse by WOW

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Bronze
Living Room - Germán Saiz
Living Room ´s fireplace - Germán Saiz
Library - Germán Saiz
Living Room - Germán Saiz

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Restaurant
6.31
6.40
6.81
5.10
6.16
Ludmila Machado
Ludmila Machado Founder at Aurora Design
5.6
5
5.6
4.6
5.2
Mark Timo
Mark Timo Founder at De Interieur Club
6
7
6
5
6
Weiping Lin
Weiping Lin Founder and Design Director at Lin Wei Ping Design Consulting
6
6
6
5
5.75
Luca Macri
Luca Macri Partner at Lamatilde
An interesting catalogue of differe...
7
6
8
4.5
6.38
Terry Xu
Terry Xu Chief Designer at Masanori Design Studio
7
7
7
6
6.75
Drew Gilbert
Drew Gilbert Design Manager at OBMI
6.18
6.42
6.9
6.34
6.46
Apoorva Shroff
Apoorva Shroff Founder at lyth Design
6
5
5
5
5.25
Filip Milovanovic
Filip Milovanovic Design Director at Yabu Pushelberg
WOW - this project is definitely ov...
6
6
8
4
6
Llisa Demetrios
Llisa Demetrios Chief Curator at The Eames Institute of Infinite Curiosity
6
6
7
5
6
Isabelle Kievenheim
Isabelle Kievenheim Head of Store Development at & Other Stories H&M Group
7
7
6
3
5.75
Marcel Häusler
Marcel Häusler Creative Director at Karl Anders
7
6.8
7.8
5
6.65
Michelle Smith
Michelle Smith Associate Designer at M Moser Associates
7
8
8
5
7
Alessandro Ranaldi
Alessandro Ranaldi Head of Workplace Consultancy at Foster and Partners
6
7
8
5
6.5
Juan Alberto Andrade
Juan Alberto Andrade Founder at Juan Alberto Andrade
6.97
7.27
7.43
7.11
7.2
Yuan Jiang
Yuan Jiang Cofounder at Soda
5
6
6
5
5.5
Yuanman Huang
Yuanman Huang Cofounder and Creative Designer at GS Design
6.19
5.98
6.3
6.09
6.14
Client
The Stage Venture
Floor area
988 ㎡
Completion
2022
Social Media
Instagram Linkedin
Furniture
Furniture
Lighting

The design brief for The Penthouse by WOW to interpret the penthouse of the former Hotel Roma as the home of the hotel owner, creating an unusual, sophisticated, and exclusive ambiance. The creative concept used for the interior design was to think of the restaurant as an apartment that adapts to a gastronomic space. The idea was to create a cozy and elegant atmosphere that would make diners feel as if they were in the home of a unique and eccentric character, such as "The Spanish King." The restaurant has been conceived as an apartment for a person who started living there in the 70s, so there is a direct reference to the design of that decade.

To achieve this, each room of the restaurant was interpreted as a domestic space transformed into a dining area. From the kitchen to the living room, study, and bedroom suite with a bathroom, each area was designed to evoke surprise and a feeling of comfort and familiarity.

The target audience is disruptive, original, and sophisticated, seeking a unique occasion. The design establishes a significant connection between the type of cuisine and the interior design, making the culinary concept adapt perfectly to the space's design, resulting in a high-quality gastronomic experience that complements the visual and aesthetic experience of the space. The open kitchen is visible to diners, creating a unique and intimate environment between the chefs and customers.

The space has also been designed to adapt to different special occasions, such as private dinners or corporate events, while maintaining the coherence and aesthetics of the space. The result is a unique and sophisticated gastronomic experience that transports diners to the home of an eccentric character while enjoying high-quality cuisine in a visually stunning setting.