New neighbourhood club, Loom Club, was created to address the sense of isolation that many millennials face in today's fast-paced world. Despite living in an era of hyperconnectivity, people often feel more disconnected from their neighbours than ever before. Established by two Londoners looking to combat this issue, Loom Club aims to provide a variety of spaces under a single roof and all within walking distance from the homes of its members. Featuring a social, fitness and coworking hub spread across two floors, the space is designed to encourage chance encounters among members and to promote the well-being of the user community.
The brief was to design a flexible environment that could serve different purposes throughout the day and evening, with features that encourage interaction and adaptability. Kasawoo’s approach centred on retaining the building's industrial character while introducing modern elements to create a comfortable and functional space. The design team strategically opted to reclad only where necessary, up to 2.3 metres above the finished floor. Everything above this point, including the ceiling, was left untouched. This approach not only reduced material and labour costs, but also exposed a series of marks and imperfections. The design team began referring to these traces as "ghosts of the past," recognising them as visible reminders of the building's transformation over time.
Bringing members together in new and unexpected ways is one of the core values behind Loom Club. The front part of the main lounge is a lively social space with a large oval-shaped communal kitchen island for casual interaction. The back portion of the lounge is specifically dedicated to more quiet activities and is anchored by a series of phone booths cladded with sustainable, acoustical cork and washrooms featuring dark green tiles and marine-grade plywood walls. Kasawoo used a system of curtains to divide the space into zones, allowing for easy reconfiguration based on the needs of the members. The curtains, crafted with varying degrees of opacity, provide visual and acoustic separation while adding a unique aesthetic element to the design. Each of these zones is paired with a unique set of furniture that offers a variety of seating options for members to use according to their individual preferences.
The material palette was driven by a conscious effort to use natural low carbon materials when possible. In an effort to embrace and complement the existing industrial character of the building, the design team exposed the original brickwork and paired it with slotted wood panels, acoustical cork wall panels and plywood. The curtains, fabricated in white and beige fabric, add another layer of softness to the space while beautifully capturing the light from the windows. The earthy background was then carefully contrasted with furniture, lights and lush plants that introduced pops of colour in terracotta, red and green hues throughout the space.
Kasawoo's work on Loom Club exemplifies their ethos of "gentle" architecture, minimising demolition while celebrating existing structures. By working with the building's industrial character and embracing constraints, Kasawoo demonstrated that sustainable and innovative design can lead to impactful spaces. This project reflects their commitment to creating meaningful environments that resonate with local communities.