The Glenlivet, the Scottish single malt whisky maker, has undergone a major renovation of its distillery in Speyside, Scotland to incorporate a cutting-edge new visitor centre designed by Blacksheep, the London based specialist F&B design studio that immerses guests in The Glenlivet’s rich history. Blacksheep is responsible both for the interior and experience design, which takes direct inspiration from the wilderness of the Cairngorms National Park landscape that surrounds The Glenlivet Estate in which the distillery sits. Harnessing raw materials directly from nature, Blacksheep has crafted a distinctive and dynamic visitor experience. Blacksheep has articulated the rich authenticity of The Glenlivet brand and with a focus on hospitality have broken down whisky traditions to define a series of innovative experiences that expands the enjoyment of whisky to a new generation. The result is an intimate and welcoming new home for The Glenlivet. Spread over the ground and lower floors of the distillery, visitors embark on a guided explorative journey through a series of spaces that bring the story of The Glenlivet to life. From the onset, The Glenlivet together with Blacksheep aimed to source local materials and work with local craftspeople throughout the project. For example, The Glenlivet worked with London based florists, Grandirosa, to create a custom chandelier made from dried wildflowers native to Scotland at the Reception, alongside the dramatically sweeping indoor field of barley in the Speyside Room using barley harvested only by hand by the Grandirosa team and local farmer, Alan Petrie. Hand-crafted and bespoke pieces of furniture were created specifically for the project, such as cabinetry designed by Blacksheep to display a portion of The Glenlivet’s historical archive, whilst in the Drawing Room, visitors can admire a bespoke mosaic floor by Scottish artist and ceramic maker Helen Miles. Using innovative technology combined with exclusive bottlings, immersive tours, and whisky tastings, the new space brings visitors an experience like no other. From exploring the art of whisky making and showcasing rare editions, to reflecting The Glenlivet’s heritage throughout the interiors, the new visitor experience pays homage to be the original mark of quality for Speyside single malt. Creativity and functionality were also at the core of the design process, using technology to tell a different element of The Glenlivet story. From the walls of the Speyside Room featuring large LED screens to a 3D routed landscape of the Glenlivet valley overlaid by motion graphic projection, brings the distillery’s local area to life.