The Bedford Sales Gallery is a guided sensorial and immersive approach, which unfolds through a series of spatial experiences. A succession of connected interior volumes continuously shifts from light to dark or expressive to understated – creating an experience that is informed by artistry, inventiveness, and an authentic sense of service and hospitality.

Our aim was to craft an immersive and memorable guest experience, one that expresses the sophistication of a private residence, while evoking a highly considered sales journey. The floor plan guides guests through a sequence of refined spaces, each celebrating a different aspect of the project in a way that engages and excites. Our intent was to evoke the qualities of The Bedford’s amenity spaces. The sales gallery interior is anchored by thoughtful design and effortless refinement, while balancing a respect for the past and the enthusiasm of the new.

Guests approach the sales gallery and are ushered off the street through a hidden arrival garden, serving as a moment of reprieve. Once inside, the great room is an intimate reception designed to reflect the design approach of The Bedford, residential in scale, intimate and personal. Guests then move through a series of spaces which serve as an introduction to The Bedford. Layered interior architecture guides them through a gallery of sketches, outlining the architectural ideation process. Moving from the artistic to the tangible, guests walk into a limestone-clad model room, with a large-scale digital screen, serving as a powerful framed vignette from the street. Next, guests move to a theatre room, and while seated, they are presented with the amenity renderings and plans. From there, guests continue into a finish gallery, kitchen and ensuite vignettes, and a closing room reminiscent of the porter area in the future The Bedford.

The Bedford Sales Gallery relies on both technology and programming to create a distinctive guest experience. At times, analogue content was intentionally presented in lieu of digital in order to encourage engagement and to express an elevated quality of refinement. From the street, an oversized screen located behind the architectural model creates an immersive and dynamic framed view. The theatre room, dark in tone, and wrapped in soft materials, creates an intimate and hushed sales experience. Located in the mid-point of the sales journey, it is an intentional moment of reprieve as guests are presented with the building amenities and floor plans. Here the space feels intimate and personal. Our innovation was to return to a tactile and intimate guided sales journey, one reliant on discovery and experience. For us, this approach underscores the exclusive nature of The Bedford.