Enjoy 2 free articles a month. For unlimited access, get a membership now.

SVRN Chicago

WGNB

SAVE SUBMISSION
Bronze
Yongjoon Choi
Yongjoon Choi
Yongjoon Choi
Yongjoon Choi

1 / 16

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Multi-Brand Store
6.51
6.91
7.08
5.56
6.51
Adi Utama
Adi Utama Global Office Development at JetBrains
6
7
7
5
6.25
Jan Clostermann
Jan Clostermann Founder and Director at CLOU Architects
6.5
7.5
7.5
5
6.63
Sanchit Arora
Sanchit Arora Principal Architect at Renesa Studio
Love the material use and the geome...
8
8
8
6
7.5
Jason Chan
Jason Chan Founder at Jason Design Group
7.44
6.3
6.61
6.19
6.64
Bin Ju
Bin Ju Founder and Chief Design Director at Horizontal Design
7.46
6.82
7.54
6.9
7.18
Maja Bernvill
Maja Bernvill Creative Director at Specific Generic
5
8
8
5
6.5
Stéphane Bernier
Stéphane Bernier Partner and Director of Retail Strategy and Innovation at Ædifica
7
7.5
8
5
6.88
Justine Fox
Justine Fox Founder and Colour Specialist at Studio Justine Fox
5
6.81
6.65
5
5.87
Marie-Andree Busque
Marie-Andree Busque Director Interior Architecture at Sid Lee Architecture
6
5
7
5
5.75
Constance Guisset
Constance Guisset Founder at Constance Guisset Studio
7.22
6.89
7.71
6.17
7
Islam El Mashtooly
Islam El Mashtooly Creative Director at OBMI
6
8
6
6
6.5
Marie Hesseldahl
Marie Hesseldahl Partner and Head of Interior and Product Design at 3xn
8
7
7
6
7
Liyun Hao
Liyun Hao Founder and Design Director at EVD
5
5
5
5
5
Designer
Client
SVRN
Floor area
390 ㎡
Completion
2022
Social Media
Instagram
Finishes

Spatial design of the SVRN store began with our interpretation of the SVRN’s brand identity and narrative through the eastern perspective. While the western perspective looks at the object itself, the eastern perspective rather focuses at the surrounding relationship of the object.

The spatial layout of the store considers the current that customer’s circulation creates in the space with the objects and openness. And, the visual tension is created by the constantly changing eyesight of the customers while navigating the store. We believe these are the unique current and tension of SVRN, that fills the spatial “white-space” of the store.

The overall space is divided into two sections, where the main sales floor is consisted of monolithic fixtures that creates a unique flow of customers navigating within. And, the backroom is designed with the main material of brushed stainless steel and contrasting micro-cement plaster paints. Overall usage of the materials are manifestations of the SVRN’s brand identity and narratives.

We envision the store to be an exhibition of eastern perspective. By embodying the Eastern philosophy, SVRN’s lens would speak of collections that are not just the product of fashion and trends, but beyond garments. They are philosophies, narratives, art, and design movement, as SVRN highlights the relatums surrounding the collections.