Enjoy 2 free articles a month. For unlimited access, get a membership now.

Sephora Playhouse

Kingsmen

SAVE SUBMISSION

1 / 13

Designer
Client
Sephora
Floor area
700.00 ㎡
Completion
2018

To celebrate a decade of the overarching cosmetic and skincare beauty-retail concept Sephora in Singapore, a pop-up space was created with an aim to embody their brand legacy of continuous free exploration. The design lends inspiration from 9 notable cosmetic brands and their products to create playful engagement zones for visitors to enter a ‘beauty-verse’ at every corner. Together with Sephora, and various brand identities, Kingsmen combined beauty and sophistication into a social, experimental play space. Immersive and vibrant zones captured excitement through 3D life-sized makeup installations, oversized cosmetic products with a twist for recreational play, blue-light mirror-maze, and even an ice cream parlour. Rainbow-coloured motifs run through the exhibition to exude fun-loving energy while encouraging boundless imagination. The transformation of the 700 sqm Civic Plaza vicinity at Ngee Ann City in Singapore made used of an inflatable tentage and giant LED visuals to provide dedicated brand experiences and a smooth flow of visitors amidst its multitudes. Packed with interactive beauty spaces, exclusive workshops, and meet-and-greets, the beauty wonderland mega event at Sephora foretells the retail concept’s never-ending feisty and bold movements to come and its naturally fun-loving spirit.