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RS No.9 Carnaby

GH+A Design Studios

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
4.69
6.00
5.00
4.38
5.02
Vicki Spielmann
Vicki Spielmann Group Creative Lead, Head of Brand Experience at Google
8
6
9
6
7.25
Howard Duffy
Howard Duffy Founder at HTDSTUDIO Arkitekter AB
5
6
8
6
6.25
Sam McMorran
Sam McMorran Strategy and Design Director at IDEO
Whimsical dialogue with the rich hi...
7
6
8
6
6.75
Puri Lighting Design
Puri Lighting Design Design Director at Beijing Puri Lighting Design
6
7
8
5
6.5
Mark Anderson
Mark Anderson Architect at Mark Anderson Design
5
6
7
6
6
Bhavin Taylor
Bhavin Taylor Founder / Interior Designer at Bhavin Taylor Design
This spaces does exactly what it se...
9
7
9
6
7.75
Vivian van Schagen
Vivian van Schagen Founder at The Invisible Party
6
7
8
6
6.75
Tracey Wiles
Tracey Wiles Principal at woods bagot
Acknowledging and activating the op...
6
7
7
7
6.75
Hana Ahriz
Hana Ahriz Co-founder at Space & Pepper
Definitely a hype bar feeling! Big...
6
6
7
5
6
Nic Lee
Nic Lee Design Director at Waterfrom Design Co., Ltd
7
7
8
8
7.5
Franziska Heuschkel
Franziska Heuschkel Founder at Space & Pepper
'Instagrammability' may become a fi...
6
6
8
5
6.25
Agnes Kwek
Agnes Kwek Design Ambassador at DesignSingapore Council
4
5
6
4
4.75
Lauren Touhey-Otto
Lauren Touhey-Otto Head of Design at Kinzo Architekten GmbH
7
5
7
5
6
John Allsopp
John Allsopp Architect at John Allsopp Studio
5
6
7
6
6
Client
Bravado / Universal Group
Floor area
235 ㎡
Completion
2019
Local retail consultant
Ray Clacher
General Contractor
Lighting Designer

RS No.9 Carnaby is the only flagship store for The Rolling Stones, located along iconic Carnaby Street, which has been the heartbeat of the West End of London’s music, fashion, cultural scene for over 60 years. The store is located within a protected heritage building, so to respect the history of the façade, the storefront is painted black, inspired by the iconic Stones song, creating a sophisticated, understated edifice identified only by “tongue” bus stop signs and tone-on-tone lettering. Inside, the store comes to life with a full height video wall inspired by The Rolling Stones’ No Filter Tour stage set that can adapt to host events. In the windows is an art installation of a soundwave representing first verse of the song “Paint It Black”. The ‘Paint It Black’ theme is continued throughout the store with a muted palette of black and dark grey tiles, wood and metal finishes accented by pops of the exclusive Pantone Rolling Stones Red. Suspended U-bar fixtures can rotate and adapt to keep the store fresh. Customers get a glimpse of more excitement downstairs via the glass floor covered in classic song lyrics. Down the iconic red stairs, the experience continues with a Sound Room where customers will be surrounded by red 3D acoustic panels and a Mirror Room where The Stones’ lyrics steal the show. The age of the building made for a challengingly small footprint, and existing building conditions were leveraged to turn previously unusable space into key customer journey moments.