Innovation - The innovative concept of the RAVAK exhibition stand consists in abandoning the established way of presenting bathroom products within a conventional interior. The RAVAK stand draws the visitor into a dream world represented by foam/white beach ballons, the energy of which is bound by the white boards with the displayed colorful products. The great number of used ballons in different sizes created the wow effect of foam “avalanche”.

Creativity - When creating the concept of our exhibition, we were looking for a unifying theme that would not only unite the diverse range of RAVAK products, but also capture the essence of our brand in an abstract sense. That´s why we chose the ethereal realm of bubbles as the main symbol. The concept of rolling foams offered us countless creative possibilities. In the end we the decided on a larger – than life – interpretation. The display's neatness is boosted by colorful products set against white boards, which hold over eight hundred inflatable balls.

Functionality - The stand design creates an open platform that invites everybody to come closer and join in the unique atmosphere. Our goal was to immerse the visitor into the abstract world called RAVAK and share with them our refined principles and applications in a calmer character that allows the perception of the exhibits themselves. Moreover, under the layers of balls, there is a hidden private part – the meeting room. It is designed as a cozy cave for customers. Created by white boards surrounded with bubbles.

Sustainability - The idea of our stand design is built on the principles of sustainability, efficiency and on the possibility to be re-used again. All the main elements of the exposition were planned economically and efficiently to eliminate the need for on-site dirty and dusty work during the installation and with the thought to have the least impact on the environment.

The deflated balloons and the flat boards on which products were exhibited took a little transportation space so we minimized the logistics costs as well. Moreover, using the balloons gave us the possibility to give them away at the fair as gifts. Part of them we deflated and will reuse them repeating this exhibition concept again locally. Then we will deflate them again, packed into envelopes and send them as gifts to our business partners – as a small reminiscence of the fair.