With a continuous approach to Roca’s latest projects and a clear reference to its Mediterranean character, this installation at the Roca Barcelona Gallery fully immerses visitors in the brand’s novelties for 2024. The design by Francesc Rifé uses spruce wood, lattices, and carefully placed openings to offer unexpected views of the collections. The impressive wooden volumes are crafted in the chromatic range of the brand's graphic identity, with spaces infused with different tones that reflect the company’s visual communication. Particularly noteworthy is the "Tura" environment, which simulates traditional Catalan terracotta ceramics as a homage to local architecture. Additionally, the "Ona" environment, built in a deep green hue, further enriches the sensory experience for visitors. These spaces are complemented by the technologically advanced area dedicated to Smart Toilets. Together, these elements create a cohesive and immersive display that aligns with Roca's brand identity and innovation.