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Renovated Heytea Disneytown Store

AAN Architects

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Bronze
Exterior view - Lv xiaobin
Homage to the Pantheon - Lv xiaobin
Bar area - Lv xiaobin
Exterior view - Lv xiaobin

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.59
6.49
6.86
5.41
6.34
Lara Francis El Hani
Lara Francis El Hani Senior Manager Interior Design – Head of Department at Kling Consult
6.02
6.27
6.35
5.78
6.11
Lori Ferriss
Lori Ferriss Executive Director at Built Buildings Lab
5
6.81
5.89
2.41
5.03
Jukka Halminen
Jukka Halminen Founder and Creative Director at Design Office Koko3
5.63
6.05
5.63
5
5.58
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
6
5
6
5
5.5
Louisa Fan
Louisa Fan Director of Design Luxury and Lifestyle Brand at IHG ® Hotels & Resorts
4.8
5.75
5.3
4.5
5.09
Rahul Bansal
Rahul Bansal Architect at group dca
Unfortunately the imagery of the in...
3.57
3.57
3.7
3.96
3.7
Alex Mok
Alex Mok Cofounder at Linehouse
5
5
4.08
3.8
4.47
Allen Zhou
Allen Zhou Founder at Shengtang Shijia Design Studio
5.23
5.89
5.81
5.73
5.67
Javier Guzman
Javier Guzman Cofounder at Zooco Estudio
5
5.78
5.47
4.22
5.12
Anette Skeie
Anette Skeie Head of Design at Norco Interior
6
5
5.5
4.5
5.25
Vineeta Singhania Sharma
Vineeta Singhania Sharma Founder at Confluence
3.76
5
3.47
3.28
3.88
Mireia Luzarraga
Mireia Luzarraga Cofounder at TAKK
3.87
5.98
5.98
4.22
5.01
Leali Ezzat
Leali Ezzat Founder and Design Director at ELE Interior
5.78
6.26
6.26
4.89
5.8
Shamsudin Kerimov
Shamsudin Kerimov Founder at Kerimov Architects
4.05
5
5.78
4.24
4.77
Ziwei Guo
Ziwei Guo Founder and Director at Pure Design
6
7.5
6
7.2
6.68
Yang Yan
Yang Yan Founder and Chief Architect at y.ad studio
5
7
6.04
6.21
6.06
Client
Heytea
Floor area
220 ㎡
Completion
2022
Social Media
Instagram

Parallel Universes
In 2018, as the first new tea drink brand opening a store in Disneytown, Heytea matched Disney Resort’s dreamlike atmosphere by the illustration work, “Love is Magic”. If the Heytea Store 1.0 chose to integrate into Disneytown’s childlike atmosphere, the Heytea Store 2.0 was designed to communicate with the fairy-tale world. Through the renovation after four years, AAN Architects opened a brand-new storytelling space and created a parallel universe between reality and fantasy in a more innovative way.

The “parallel universe” is not a story but a process of inspiration collision and breeding. The “inspiration universe” in motion also matches the infinite imagination behind all Disney’s classic stories. It shows infinite imagination and joy by restraint and blank spaces to create a unique dreamlike atmosphere. Because of such a design strategy, the renovated store fully shows that Heytea and Disney have an internal resonance rather than superficial similarities.

Facing the restriction and challenge of not changing the outer space and interior walls of the building, the design created a centripetal space by taking advantage of the unique structure and shape of the original building to salute the classic and eternal representative of buildings, Pantheon. The design created a thrilling main space by wrapping irremovable walls and covering the core of the building with a dome.

Meanwhile, inspired by scientists’ guess on parallel universes and Disney’s multiverse, the design team formed a spatial structure by parallel lines developing from the circle center, and organized all functional spaces in a parallel and order way. The centrosymmetric parallel curves are not limited to styles and trends anymore so the space is as refreshing as Disney’s classic characters.

Although designed with the theme of parallel universes, the store doesn’t have concrete elements commonly seen in the theme of space technology, and even has a color different from our impression of space colors. The design team chose “planetary orbits” representing changing space-times as its shape to build a pure white universe carrying infinite imagination.

As for space design, the design team took the original round structure of the building as the foundation, achieved the imagery of the round planetary orbits and extracted the conceptual elements of curves and concentric circles. Curves in tiers extend the space and lead people from the order taking counter to the round space in the center of the store, which is also the waiting area for picking up tea. The pure white daylight from the high dome shines with a dreamlike magnificent sense of future and shows the infinite changes of the inspiration universe.

As it is one of the most popular and busiest stores in Disenytown, in addition to the renewal of brand stories in the space, the design team also concentrated on how to efficiently design a good foot traffic flow and space arrangement to guarantee the efficient operation of the store.