PJ store is located on the ground floor of an Art Nouveau building consisting of six rooms connected to each other. The morphology has made it possible to dedicate each environment to a type of product so as to be functional and inclusive at the same time: the project is based on the good practices of Design for all for to be an inclusive place that allows the permeability of the place. Through a reinterpretation of the boiserie theme, the project aims to alter tradition by innovating a theme dear to the Neapolitan tradition; the walls are wrapped in a ribbon made up of triangular strips in shades of acid yellow, burgundy and technicolor orange up to candied white. The objects are exhibited in backlit hexagons set in the striped system where the luminous tongues cut the boiserie that surrounds the vaulted ceiling. The design of the exhibitors points to a new idea of "exposition", elements that must not only contain the precious but with a little creativity can turn into real sculptural caskets. The use of stabilized moss allows to give a green aspect without damaging nature. The small demolitions have been converted to mortar to avoid waste transportation.
Puca Jewels Flahship Store Napoli
BTArchitetti
Bronze

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Vivian van Schagen
Founder
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What works well is that the color u...
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8
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6
6.5

Bhavin Taylor
Founder / Interior Designer
at Bhavin Taylor Design
A wonderful vibrant injection of co...
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9
8
6
7.5

Sam McMorran
Strategy and Design Director
at IDEO
6
6
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5
5.75

Mark Anderson
Architect
at Mark Anderson Design
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5
5
4
4.75

Howard Duffy
Founder
at HTDSTUDIO Arkitekter AB
Fresh palate denoting variations on...
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Hana Ahriz
Co-founder
at Space & Pepper
Before reading and zooming in, I di...
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5

Tracey Wiles
Principal
at woods bagot
5
5
5
5
5

Vicki Spielmann
Group Creative Lead, Head of Brand Experience
at Google
4
6
5
3
4.5

Nic Lee
Design Director
at Waterfrom Design Co., Ltd
4
5
5
4
4.5

Puri Lighting Design
Design Director
at Beijing Puri Lighting Design
5
7
5
3
5

Franziska Heuschkel
Founder
at Space & Pepper
A fearless, unapologetic appraoch t...
6
6
7
5
6

Agnes Kwek
Design Ambassador
at DesignSingapore Council
3
5
4
4
4

Lauren Touhey-Otto
Head of Design
at Kinzo Architekten GmbH
I agree with points from other juro...
6
5
7
3
5.25

John Allsopp
Architect
at John Allsopp Studio
6
6
6
5
5.75
Designer
Client
Puca Jewels
Floor area
70 ㎡
Completion
2020
Chief Architect
Chief Architect
Senior Architect
Gianmaria Radice
Senior Architect
Rosalia Mezzacapo