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Puca Jewels Flahship Store Napoli

BTArchitetti

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Colour
5.29
6.14
5.64
4.50
5.39
Vivian van Schagen
Vivian van Schagen Founder at The Invisible Party
What works well is that the color u...
6
8
6
6
6.5
Bhavin Taylor
Bhavin Taylor Founder / Interior Designer at Bhavin Taylor Design
A wonderful vibrant injection of co...
7
9
8
6
7.5
Sam McMorran
Sam McMorran Strategy and Design Director at IDEO
6
6
6
5
5.75
Mark Anderson
Mark Anderson Architect at Mark Anderson Design
5
5
5
4
4.75
Howard Duffy
Howard Duffy Founder at HTDSTUDIO Arkitekter AB
Fresh palate denoting variations on...
6
7
6
5
6
Hana Ahriz
Hana Ahriz Co-founder at Space & Pepper
Before reading and zooming in, I di...
5
6
4
5
5
Tracey Wiles
Tracey Wiles Principal at woods bagot
5
5
5
5
5
Vicki Spielmann
Vicki Spielmann Group Creative Lead, Head of Brand Experience at Google
4
6
5
3
4.5
Nic Lee
Nic Lee Design Director at Waterfrom Design Co., Ltd
4
5
5
4
4.5
Puri Lighting Design
Puri Lighting Design Design Director at Beijing Puri Lighting Design
5
7
5
3
5
Franziska Heuschkel
Franziska Heuschkel Founder at Space & Pepper
A fearless, unapologetic appraoch t...
6
6
7
5
6
Agnes Kwek
Agnes Kwek Design Ambassador at DesignSingapore Council
3
5
4
4
4
Lauren Touhey-Otto
Lauren Touhey-Otto Head of Design at Kinzo Architekten GmbH
I agree with points from other juro...
6
5
7
3
5.25
John Allsopp
John Allsopp Architect at John Allsopp Studio
6
6
6
5
5.75
Client
Puca Jewels
Floor area
70 ㎡
Completion
2020
Chief Architect
Chief Architect
Senior Architect
Gianmaria Radice
Senior Architect
Rosalia Mezzacapo

PJ store is located on the ground floor of an Art Nouveau building consisting of six rooms connected to each other. The morphology has made it possible to dedicate each environment to a type of product so as to be functional and inclusive at the same time: the project is based on the good practices of Design for all for to be an inclusive place that allows the permeability of the place. Through a reinterpretation of the boiserie theme, the project aims to alter tradition by innovating a theme dear to the Neapolitan tradition; the walls are wrapped in a ribbon made up of triangular strips in shades of acid yellow, burgundy and technicolor orange up to candied white. The objects are exhibited in backlit hexagons set in the striped system where the luminous tongues cut the boiserie that surrounds the vaulted ceiling. The design of the exhibitors points to a new idea of "exposition", elements that must not only contain the precious but with a little creativity can turn into real sculptural caskets. The use of stabilized moss allows to give a green aspect without damaging nature. The small demolitions have been converted to mortar to avoid waste transportation.