“Communicating wrinkle care and spots care to millennials”
POLA’s new skincare series “Wrinkle Shot” and “White Shot” are innovative products whose effectiveness on skin was first scientifically recognized in Japan. While the target of spots removal and anti-wrinkle products are usually women in their 40s, this project aimed to appeal the products to millennials through the experience with gamification rather than fear appeal.

“The combination of brand experience and OOH advertising”
By taking advantage of the venue, Omotesando Zero Base, we expressed the brand using both outside and inside of the building. The concept of “SHOT BRIGHT”, which describes the future realized by the sharp effectiveness of the products, is represented by the graphics on the exterior wall. By using the whole building, this project aimed to appeal the brands to not only to target consumers but also to pedestrians including men.