Balance of Being
Health, inner contentment and a sustainable lifestyle – today, all these play an important role in people’s lives. As one of the world's leading technology brands, Panasonic develops pioneering concepts and innovative products that contribute to quality of life and contribute to strengthening the balance between inner, outer and spatial well-being.

For the Panasonic appearance at IFA 2022, the D’art Design Gruppe presents a sustainable concept where visitors encounter nods to the Panasonic’s corporate vision "Wellbeing" throughout various product areas and theme worlds.

Spatial Wellbeing presents products for an optimal living atmosphere.

Outer Wellbeing features personal care devices for grooming and positive body image.

Inner Wellbeing showcases kitchen appliances for healthy eating.

The heart of the exhibition – the Central Area – highlights two cutting-edge topics: future-oriented products and technologies in the three fields of Wellbeing, and the Panasonic commitment to sustainability as set out by the GREEN IMPACT PLAN. It’s here where the sustainable exhibition truly comes full circle.

Led by the guiding principle ‘Balance of Being’, the designer have developed a contemporary design and accompanying live communication. The noticeably different look and feel is created only with a few, but strong and scenographic elements, what make the stand out in the crowd of the turbulent trade fair. Light, textile structures, floating product islands, light, media play, sound and interaction characterize an openly designed brand architecture.

'Balance of Being' is the inspiration for an oasis-like stand design that focuses on a feel-good ambience, product presentation and message. Room-high, semi-transparent curtains that move gently in the air current and hanging gardens provide constantly changing, unusual perspectives. Live shows and infotainment are also not loud, but reinforce the "Wellbeing" experience with the appropriate Panasonic products. It is the art of omission that creates the successful interplay of scenographic design elements and a special fascination of the stand design.

In contrast with elaborate traditional trade fair stands, the concept follows sustainable design principles and seek efficient, material-saving production and CO2 reduction right from the planning stage. The concept deliberately uses existing structures and stages the space with large-format media projections on the existing hall walls.

A specialized service provider was commissioned to conduct a study on the sustainability of the trade show appearance: "Green comparison of the Panasonic trade fair both conception IFA 2019 versus IFA 2022". The results of the comprehensive study can be summarized in concentrated form: The thoughtful booth design saved a total of 140 tons of CO2 emissions compared to Panasonic's 2019 IFA booth. This corresponds to a reduction of 71%, the calculation was made according to the GHG (Green House Gas) Protocol.