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Opicloth

DAS Lab

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.40
6.05
5.87
4.09
5.35
Adi Utama
Adi Utama Global Office Development at JetBrains
5
5
8
5
5.75
Jan Clostermann
Jan Clostermann Founder and Director at CLOU Architects
6
6
7.5
5
6.13
Sanchit Arora
Sanchit Arora Principal Architect at Renesa Studio
5
5
5.5
5
5.13
Marie Hesseldahl
Marie Hesseldahl Partner and Head of Interior and Product Design at 3xn
7
7
7
4
6.25
Jason Chan
Jason Chan Founder at Jason Design Group
The facade is the highlight of the...
3.91
3.39
3.39
5
3.92
Maja Bernvill
Maja Bernvill Creative Director at Specific Generic
6
5
5
4
5
Marie-Andree Busque
Marie-Andree Busque Director Interior Architecture at Sid Lee Architecture
6
6
6
5
5.75
Bin Ju
Bin Ju Founder and Chief Design Director at Horizontal Design
2.93
3.17
3.17
3.65
3.23
Constance Guisset
Constance Guisset Founder at Constance Guisset Studio
7
6
8
2
5.75
Islam El Mashtooly
Islam El Mashtooly Creative Director at OBMI
6
6
6
4
5.5
Justine Fox
Justine Fox Founder and Colour Specialist at Studio Justine Fox
5
5
8.17
5
5.79
Liyun Hao
Liyun Hao Founder and Design Director at EVD
4.59
3.79
5
4.03
4.35
Designer
Client
Opicloth
Floor area
156 ㎡
Completion
2021
Furniture

We founded, grew and established a physical store OPICLOTH in Shenzhen which is a city of great vitality and inclusiveness. The integration with the "flow" and "change" of Shenzhen is the meaning of the opening theme of "Flow City", and also the expression of OPICLOTH. The pursuit and persistence of art aesthetics. In order to break through the rationality and restraint of the brand itself, we chose a fuller, perceptual and rich branch brand, An norphs by OPICLOTH to display in the store. The environment seems inconspicuous, but it creates a non-solidified and freely changeable space, creating a more relaxed area by the combination of white and textured materials. 

OPICLOTH will continue to collide and merge with different cultures, thus creating and derives variety of undefined art forms in Shenzhen in the future.

The uncertainty comes from the different expectations of different stakeholders in the organization for the design results. Every state of nature comes from the uncertainty of everything. The inspiration of this design is uncertainty, freedom, simple concept and abundant design connotation, which can show the keen touch of creation. 

Designers attempts to absorb and inject linear, simple and smart elements, focusing on the extension of modeling, pure materials and other aspects, simple and introverted expansion, transforming subtle subjective feelings into technical parameters, customized details responding to the delicate presentation of the cohesion field, reflecting changes and unshaped in the space. "Freedom" is the theme of the whole space, completing the circulation and creating the feelings of the space. 

The great freedom endows the space with more possibilities. Usually, the space can be used for sales demonstration, and the space can be transformed into an exhibition space or showroom by moving props. Designers hope to replace partition by "volume", also hide the display function inside the volume, so the spatial relationship of "free volume" is formed in the space. Free and flexible space makes the space more inclusive. White space gives the space greater freedom, so we will have the visual feeling like an art gallery when we enter the space.