Öfferl questions everything. Why do you have to do things a certain way? What happens if we do it differently? Questioning everything—that is the foundation of their daily work. And that begins with the soil in which their grain grows. Öfferl chooses local farms. They choose organic farmers. Across every decision, down to the soil, Öfferl chooses something more substantial. And they needed a flagship store that lived up to that radical philosophy, reconnecting daily bread to the ground from whence it came. Every aspect of the flagship store was re-thought to emphasize simplicity, craft and connection to where food comes from. The brand’s tagline, “Vom Boden Weg.,” or “From the soil up.,” was realized with a starkly modern interior of stone, brushed aluminium, concrete and soil from their hometown. The top floor served as a modern bistro, which left the downstairs for a unique art installation showing that Öfferl’s dedication goes from soil to table.
Öfferl Wollzeile 31
Studio Riebenbauer
Silver

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Oliver Salway
Founder
at Softroom
What could have been a cold aesthet...
8
7
8
6
7.25

Tom Edington
Creative Director
at YourStudio
From branding to displays to archit...
8
9
9
6
8

Alia el Tanani
Founder
at Living In Interiors & Don Tanani
7
8
8
6
7.25

Cameron Fry
Creative Director
at Liqui Group
The starkness of the interior downs...
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8
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7

Wiebe Boonstra
Art Director / Co Founder
at DUM
First there was a client and a desi...
8
6
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6
6.75

William Lim
Managing Director
at CL3 Architects Limited
7
6
7
5
6.25

Elena Apiou
Head of design
at Adagio Aparthotels
Beautiful story telling. The bakery...
7
6
7
6
6.5

Daisuke Nagatomo
Assistant Professor
at National Taiwan Normal University
6
6
7
6
6.25

Giulia Maria Moschen Bracho
Trend Researcher | Futurist
at Freelance
The storytelling is present through...
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8
9
5
7.5

Heidi Smith
Partner
at Gray Puksand
The connection to design narrative...
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8
9
5
7.5

Sanxia Zhou
Director
at Sunshine PR and Frame China
Like the texture of the walls...
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9
9
6
7.75

Valérie Boerma
Founder
at Barde vanVoltt
Taking the concept of a bakery arou...
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8
9
7
8.25

T.K. Chu
The Founder and Principle Designer of T. K. Chu Design Group and TK Home
at T. K. Chu Design Group
7
6
7
5
6.25

Vincent de Graaf
Co-founder
at AIM Architecture
Interesting mix of artisinal and in...
8
7
8
6
7.25
Location
Designer
Client
Öfferl
Floor area
208.15 ㎡
Completion
2019
Creative Director
Creative Director
Art Director
Architectural Designer