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Öfferl Wollzeile 31

Studio Riebenbauer

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Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
7.64
7.29
7.86
5.71
7.13
Oliver Salway
Oliver Salway Founder at Softroom
What could have been a cold aesthet...
8
7
8
6
7.25
Tom Edington
Tom Edington Creative Director at YourStudio
From branding to displays to archit...
8
9
9
6
8
Alia el Tanani
Alia el Tanani Founder at Living In Interiors & Don Tanani
7
8
8
6
7.25
Cameron Fry
Cameron Fry Creative Director at Liqui Group
The starkness of the interior downs...
9
8
6
5
7
Wiebe Boonstra
Wiebe Boonstra Art Director / Co Founder at DUM
First there was a client and a desi...
8
6
7
6
6.75
William Lim
William Lim Managing Director at CL3 Architects Limited
7
6
7
5
6.25
Elena Apiou
Elena Apiou Head of design at Adagio Aparthotels
Beautiful story telling. The bakery...
7
6
7
6
6.5
Daisuke Nagatomo
Daisuke Nagatomo Assistant Professor at National Taiwan Normal University
6
6
7
6
6.25
Giulia Maria Moschen Bracho
Giulia Maria Moschen Bracho Trend Researcher | Futurist at Freelance
The storytelling is present through...
8
8
9
5
7.5
Heidi Smith
Heidi Smith Partner at Gray Puksand
The connection to design narrative...
8
8
9
5
7.5
Sanxia Zhou
Sanxia Zhou Director at Sunshine PR and Frame China
Like the texture of the walls...
7
9
9
6
7.75
Valérie Boerma
Valérie Boerma Founder at Barde vanVoltt
Taking the concept of a bakery arou...
9
8
9
7
8.25
T.K. Chu
T.K. Chu The Founder and Principle Designer of T. K. Chu Design Group and TK Home at T. K. Chu Design Group
7
6
7
5
6.25
Vincent de Graaf
Vincent de Graaf Co-founder at AIM Architecture
Interesting mix of artisinal and in...
8
7
8
6
7.25
Client
Öfferl
Floor area
208.15 ㎡
Completion
2019
Creative Director
Creative Director
Art Director
Architectural Designer

Öfferl questions everything. Why do you have to do things a certain way? What happens if we do it differently? Questioning everything—that is the foundation of their daily work. And that begins with the soil in which their grain grows. Öfferl chooses local farms. They choose organic farmers. Across every decision, down to the soil, Öfferl chooses something more substantial. And they needed a flagship store that lived up to that radical philosophy, reconnecting daily bread to the ground from whence it came. Every aspect of the flagship store was re-thought to emphasize simplicity, craft and connection to where food comes from. The brand’s tagline, “Vom Boden Weg.,” or “From the soil up.,” was realized with a starkly modern interior of stone, brushed aluminium, concrete and soil from their hometown.

The top floor served as a modern bistro, which left the downstairs for a unique art installation showing that Öfferl’s dedication goes from soil to table.