Öfferl questions everything. Why do you have to do things a certain way? What happens if we do it differently? Questioning everything—that is the foundation of their daily work. And that begins with the soil in which their grain grows. Öfferl chooses local farms. They choose organic farmers. Across every decision, down to the soil, Öfferl chooses something more substantial. And they needed a flagship store that lived up to that radical philosophy, reconnecting daily bread to the ground from whence it came. Every aspect of the flagship store was re-thought to emphasize simplicity, craft and connection to where food comes from. The brand’s tagline, “Vom Boden Weg.,” or “From the soil up.,” was realized with a starkly modern interior of stone, brushed aluminium, concrete and soil from their hometown. The top floor served as a modern bistro, which left the downstairs for a unique art installation showing that Öfferl’s dedication goes from soil to table.
Öfferl Wollzeile 31
Studio Riebenbauer
Silver

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Renee Cheng
Partner & Vice President
at CCD|Cheng Chung Design HK
7
7.5
7
6.5
7

Anand Sharma
Founder and Partner
at Design Forum International
7
7
6.5
6.5
6.75

George Takla
Interior Design Manager
at NAGA
I like how this design blends tradi...
7.5
7
7.5
7
7.25

Luc Bouliane
Principal
at Lebel & Bouliane Architects
6.5
7
6.5
6
6.5

Johann Matthysen
Founder
at Matthysen
7
7
6.5
6.5
6.75

Ian Neville Douglas-Jones
Creative Director and Cofounder
at Atelier I-N-D-J
Some odd and dated formal elements,...
6.5
6.5
7
6
6.5

Bethany Gale
Interiors Design Director
at Stonehill Taylor
7
6.5
7
6.5
6.75

Banghui Wei
Chief Interior Designer
at Gemdale Corporation
6.5
7
7
6.5
6.75

Elliott Koehler
Creative Director
at JPA Design
7
6
6.5
6
6.38

Holly Hallam
Coowner
at DLSM Studio
6.5
7.5
6.5
6.5
6.75
Location
Designer
Client
Öfferl
Floor area
208.15 ㎡
Completion
2019
Creative Director
Creative Director
Art Director
Architectural Designer
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