Öfferl questions everything. Why do you have to do things a certain way? What happens if we do it differently? Questioning everything—that is the foundation of their daily work. And that begins with the soil in which their grain grows. Öfferl chooses local farms. They choose organic farmers. Across every decision, down to the soil, Öfferl chooses something more substantial. And they needed a flagship store that lived up to that radical philosophy, reconnecting daily bread to the ground from whence it came. Every aspect of the flagship store was re-thought to emphasize simplicity, craft and connection to where food comes from. The brand’s tagline, “Vom Boden Weg.,” or “From the soil up.,” was realized with a starkly modern interior of stone, brushed aluminium, concrete and soil from their hometown.

The top floor served as a modern bistro, which left the downstairs for a unique art installation showing that Öfferl’s dedication goes from soil to table.