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Odd

Kfuna

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Colour
5.93
5.78
6.16
5.25
5.78
Carolin Krebber
Carolin Krebber Founder at Büro agata/ Co-founder Format F/ allmannwappner
8.1
8.1
8.02
6.31
7.63
Jaime Velez
Jaime Velez Design Partner at Velez + Valencia Arquitectos
5.95
7.67
6.67
6.02
6.58
Yen Kien Hang
Yen Kien Hang Founder / Design Writer / Author at OutOfThePackage
If there's such thing as "post-pand...
7
5
7
5
6
Jason Su
Jason Su Design Director at HCD Impress
5.61
5.04
5.49
5
5.29
Maximilian Pecher
Maximilian Pecher Senior Designer and Creative Lead at NorthernLight
7
5
8
6
6.5
Maria Messina
Maria Messina Creative Director and Design Architect at FAAB
6
6
6
5
5.75
Philippe Paré
Philippe Paré Principal and Managing Director at Gensler
5.31
5.07
5.55
6.12
5.51
Firas Alsahin
Firas Alsahin Co-Founder and Design Director at 4SPACE Design
5
5
6
5
5.25
Elise Zoetmulder
Elise Zoetmulder Founder at Zoetmulder
6
6
7
4
5.75
Ayça Doğan
Ayça Doğan Head of Design at CBRE Netherlands
5
5
5
5
5
Lin Chen
Lin Chen Founding Partner at Topos Design
6
6
6.5
5
5.88
Evans Lee
Evans Lee Founder & Design Director at Evans Lee Designers
5
6
4
5
5
Kristen Becker
Kristen Becker Partner at Mutuus Studio
4
4
4
5
4.25
Andres Fredes
Andres Fredes Creative Director / Partner at ALLDSGN
7
7
7
5
6.5
Designer
Client
Soichiro Uchida / LECO
Floor area
64 ㎡
Completion
2022
Social Media
Instagram
Lighting

LECO TOKYO is a hair salon that represents Japan in recent years, run by Soichiro Uchida. The fourth hair salon “LECO Odd” opened in Harajuku (Tokyo) in March 2022. The meaning of the store’s name “odd” is intended to convey meanings of strangeness or peculiarity. 

From here, I arrived at the question of what constitutes that of "strange?” Where is the line with what is considered common sense and ordinary? Is it normal for the majority? Is "correctness" decided by someone who is really correct? I wanted to express that message through the store’s design. For example, if only one Japanese person with black hair is mixed in with 100 people who have blond hair, it may be considered “strange.” However, the opposite is also true. “Ordinary” is always next to “odd.” What is the basis for "strange"? Everything, including this mirror and furniture, was tilted 7 degrees. Looking at one piece, it may be "strange.” 

However, there are some things in the store which are not slanted. If you look at everything, things that are not slanted become "strange.” What are usual standards? From what moment does discrimination and prejudice in this world occur? I wanted to express such a message with irony. The film, which has different colors depending on the viewing angle, also symbolized this. 

The movable mirror is of course not only functional for when you want to use a lot of space other than salon work, so I was conscious of "flexibility" in line with the concept. Below are the themes in sdgs NO.5 Gender equality NO.10 Reduced inequality NO.16 Peaceful justice and a powerful syste And if you add an “s” to the word “odd,” it becomes “odds,” which means possibility and prospect. Even if someone thinks it is strange, I believe that if you keep doing something, it is sure to move someone in the world. Please take a look at this space and I hope that you can feel something that overturns fixed notions.