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Nike FIT ADV House of Innovation

Modem

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Benoit Florençon
Benoit Florençon
Benoit Florençon
Benoit Florençon

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Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.36
6.36
6.62
5.43
6.19
Daisuke Nagatomo
Daisuke Nagatomo Assistant Professor at National Taiwan Normal University
7
8
9
6
7.5
Tom Edington
Tom Edington Creative Director at YourStudio
Nothing really revolutionary about...
6
8
8
7
7.25
Giulia Maria Moschen Bracho
Giulia Maria Moschen Bracho Trend Researcher | Futurist at Freelance
The concept is a clever mix between...
7
8
8
6
7.25
T.K. Chu
T.K. Chu The Founder and Principle Designer of T. K. Chu Design Group and TK Home at T. K. Chu Design Group
6
7
7
6
6.5
Valérie Boerma
Valérie Boerma Founder at Barde vanVoltt
6
7
7
6
6.5
Vincent de Graaf
Vincent de Graaf Co-founder at AIM Architecture
7
8
8
6
7.25
Sanxia Zhou
Sanxia Zhou Director at Sunshine PR and Frame China
7
8
9
7
7.75
Alia el Tanani
Alia el Tanani Founder at Living In Interiors & Don Tanani
6
7
7
6
6.5
William Lim
William Lim Managing Director at CL3 Architects Limited
7
7
7
7
7
Heidi Smith
Heidi Smith Partner at Gray Puksand
6
8
7
5
6.5
Elena Apiou
Elena Apiou Head of design at Adagio Aparthotels
Real sense of place, which is not t...
6
8
7
6
6.75
Wiebe Boonstra
Wiebe Boonstra Art Director / Co Founder at DUM
8
8
8
7
7.75
Cameron Fry
Cameron Fry Creative Director at Liqui Group
7
8
8
6
7.25
Oliver Salway
Oliver Salway Founder at Softroom
A fresh take on the supermarket gen...
7
7
7
5
6.5
Designer
Client
Nike
Floor area
160 ㎡
Completion
2021
Social Media
Instagram Linkedin
Production
Technology

Modem designed a state-of-the-art cinematic experience around product try-ons at Nike’s House of Innovation Paris to highlight the unique protective capabilities of the latest Nike FIT ADV apparel line. A multi-sensory weather simulator exposes customers wearing FIT ADV apparel to the most extreme climate conditions. The experience invites customers to immerse themselves in extreme climates designed around the FIT ADV line.

The design of the installation is underpinned by a sophisticated approach to technology, striving for the ultimate omnichannel experience.

The retail installation revolves around a 7 metres wide high-res LED screen, on which three extreme weather typologies are displayed in real-time using Unreal Engine. As customers immerse themselves into the scenes, a robotic arm carrying a high-end film camera captures their movements in sync. When the recording is completed, the customers scan a QR code to receive a custom video edit, ready to be shared on their social feed — blurring the boundaries between digital and physical engagement.

https://modemworks.com/projects/nike-fitadv-house-of-innovation-paris/