Monami's BP 153 series is a familiar pen that everyone in South Korea has used at one time or another. Monami 153 Mansion presents a new worldview based on the brand's identity and the daily lives of its customers, and represents Monami's vision to extend its brand values into all areas of life.
This store presents consumers a new spatial experience. To differentiate the four categories - stationery, fashion, beauty, and lifestyle - we programmed the mansion into a garden, entrance, courtyard, and dressing room. The garden is a space for promotions and pop-ups, and serves to welcome customers. The entrance is a space for internal and external communication and transition, and serves as the face of 153 Mansion. The courtyard is a space where stationery products are displayed and classes and DIY activities are held, attracting customers and providing a variety of entertainment. The dressing room is a space for displaying fashion and lifestyle products, and is an extension of Monami's customer experience. We designed these four zones to be experienced sequentially to convey the value of the expanded Monami.
The Monami 153 Mansion invites visitors to try out Monami products and share the everyday playfulness that Monami envisions. The experience allows visitors to discover a little more special moments in their own lives through doodles and notes. We want this space to be more than just a display of products, but a place of culture and experience that Monami and our customers create together.
Monami 153 Mansion
Labotory
Bronze

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Heather Dubbeldam
Principal
at Dubbeldam Architecture + Design
Hard to see what was meant by a new...
4
6
4
4
4.5

Christopher Lye
Principal
at Woods Bagot
Practical approach with conventiona...
5.5
7
5.5
5
5.75

Elnaz Taghaddos
Cofounder
at E Plus A Atelier
Functionality is high in this proje...
5
6
5
5
5.25

Viktorija Valiulyte
Senior Designer for EMEA Flagshipstores
at Nike
Gorgeous detailing in fixtures and...
7
8.5
8
6.5
7.5

Micha Klein
Executive Director
at Liganova
4.5
6.5
5.5
5
5.38

Esin Karliova
Founder and Principal
at Studio Karliova
5
6
5
5
5.25

Javier Jimenez Iniesta
Director
at Studio Animal
6
8
6
5
6.25

Matteo Ferrari
Founder
at Matteo Ferrari Studio
6
6
5
5
5.5

Moein Jalali
Founder
at Moein Jalali and Partners
4
5
4.5
6
4.88

Rahul Mistri
Founder and Principal Designer
at Open Atelier Mumbai
5
5
5
5
5

Søren Pihlmann
Founder
at pihlmann architects
4
6
4
3
4.25

Christina Prodromou
Director
at COX Architecture
5
7
6
5
5.75

Kot Ge
Founder
at LSD Interior Design
6
6
6
6
6

Jenn Celesia
Founder
at Jenn Celesia Consulting
It's hard to see how the design sup...
4
5
4
4
4.25

Ke Xie
Founder
at Signyan Design
5.46
6.03
5.71
6.11
5.83
Designer
Client
Monami
Floor area
122 ㎡
Completion
2024
Finishes
Finishes
Finishes
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