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Monami 153 Mansion

Labotory

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Premium Products DP - Choi Yong Joon
facade - Choi Yong Joon
facade - Choi Yong Joon
Premium Products DP - Choi Yong Joon

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.10
6.27
5.28
5.04
5.42
Heather Dubbeldam
Heather Dubbeldam Principal at Dubbeldam Architecture + Design
Hard to see what was meant by a new...
4
6
4
4
4.5
Christopher Lye
Christopher Lye Principal at Woods Bagot
Practical approach with conventiona...
5.5
7
5.5
5
5.75
Elnaz Taghaddos
Elnaz Taghaddos Cofounder at E Plus A Atelier
Functionality is high in this proje...
5
6
5
5
5.25
Viktorija Valiulyte
Viktorija Valiulyte Senior Designer for EMEA Flagshipstores at Nike
Gorgeous detailing in fixtures and...
7
8.5
8
6.5
7.5
Micha Klein
Micha Klein Executive Director at Liganova
4.5
6.5
5.5
5
5.38
Esin Karliova
Esin Karliova Founder and Principal at Studio Karliova
5
6
5
5
5.25
Javier Jimenez Iniesta
Javier Jimenez Iniesta Director at Studio Animal
6
8
6
5
6.25
Matteo Ferrari
Matteo Ferrari Founder at Matteo Ferrari Studio
6
6
5
5
5.5
Moein Jalali
Moein Jalali Founder at Moein Jalali and Partners
4
5
4.5
6
4.88
Rahul Mistri
Rahul Mistri Founder and Principal Designer at Open Atelier Mumbai
5
5
5
5
5
Søren Pihlmann
Søren Pihlmann Founder at pihlmann architects
4
6
4
3
4.25
Christina Prodromou
Christina Prodromou Director at COX Architecture
5
7
6
5
5.75
Kot Ge
Kot Ge Founder at LSD Interior Design
6
6
6
6
6
Jenn Celesia
Jenn Celesia Founder at Jenn Celesia Consulting
It's hard to see how the design sup...
4
5
4
4
4.25
Ke Xie
Ke Xie Founder at Signyan Design
5.46
6.03
5.71
6.11
5.83
Designer
Client
Monami
Floor area
122 ㎡
Completion
2024
Social Media
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Finishes
Finishes
Finishes

Monami's BP 153 series is a familiar pen that everyone in South Korea has used at one time or another. Monami 153 Mansion presents a new worldview based on the brand's identity and the daily lives of its customers, and represents Monami's vision to extend its brand values into all areas of life.

This store presents consumers a new spatial experience. To differentiate the four categories - stationery, fashion, beauty, and lifestyle - we programmed the mansion into a garden, entrance, courtyard, and dressing room. The garden is a space for promotions and pop-ups, and serves to welcome customers. The entrance is a space for internal and external communication and transition, and serves as the face of 153 Mansion. The courtyard is a space where stationery products are displayed and classes and DIY activities are held, attracting customers and providing a variety of entertainment. The dressing room is a space for displaying fashion and lifestyle products, and is an extension of Monami's customer experience. We designed these four zones to be experienced sequentially to convey the value of the expanded Monami.

The Monami 153 Mansion invites visitors to try out Monami products and share the everyday playfulness that Monami envisions. The experience allows visitors to discover a little more special moments in their own lives through doodles and notes. We want this space to be more than just a display of products, but a place of culture and experience that Monami and our customers create together.