Monami's BP 153 series is a familiar pen that everyone in South Korea has used at one time or another. Monami 153 Mansion presents a new worldview based on the brand's identity and the daily lives of its customers, and represents Monami's vision to extend its brand values into all areas of life.

This store presents consumers a new spatial experience. To differentiate the four categories - stationery, fashion, beauty, and lifestyle - we programmed the mansion into a garden, entrance, courtyard, and dressing room. The garden is a space for promotions and pop-ups, and serves to welcome customers. The entrance is a space for internal and external communication and transition, and serves as the face of 153 Mansion. The courtyard is a space where stationery products are displayed and classes and DIY activities are held, attracting customers and providing a variety of entertainment. The dressing room is a space for displaying fashion and lifestyle products, and is an extension of Monami's customer experience. We designed these four zones to be experienced sequentially to convey the value of the expanded Monami.

The Monami 153 Mansion invites visitors to try out Monami products and share the everyday playfulness that Monami envisions. The experience allows visitors to discover a little more special moments in their own lives through doodles and notes. We want this space to be more than just a display of products, but a place of culture and experience that Monami and our customers create together.