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Misuity Haute Couture

LubanEra·Design

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Bronze

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.24
5.25
5.58
5.61
5.42
Markus Schwitzke
Markus Schwitzke Managing Director at Schwitzke Identity Design
4.17
6.74
4.1
5
5
Esin Karliova
Esin Karliova Founder and Principal at Studio Karliova
The textural stone elements in the...
4.81
5.45
5
4.6
4.97
Rocco Bova
Rocco Bova Managing Director at Grupo Hotelero 1800
Overall above average design and cr...
6.17
6.24
6.24
6.38
6.26
María Callís Bañeres
María Callís Bañeres President at Retail Design Institute of Spain
The space effectively conveys the v...
6.46
1
6.63
7.64
5.43
Josemaria de Churtichaga
Josemaria de Churtichaga Founder at Churtichaga & Quadra Salcedo
5.82
5.57
6
5.61
5.75
Lu Yun
Lu Yun Founding partner and principal architect at Muda-Architects
In general it is a nice design. The...
6
6.09
6.04
6.02
6.04
Catalina Maldonado
Catalina Maldonado Sustainability & Technology Officer at Actilum
"in a world full of trends, I decid...
4.06
4.01
5
4.51
4.4
Barbara Brondi
Barbara Brondi Architect at BRH+
The project sets up an adequate bac...
5
7.1
6.52
6.02
6.16
Wang Chen
Wang Chen Founder & Design Director at OUTIN. Design
4.45
4.5
5.3
4.7
4.74
Qin Pang
Qin Pang Director at Benoy
5.45
5.81
5
5.6
5.47
Client
Misuity
Floor area
123 ㎡
Completion
2021
Creative director

Space is an important carrier of brand value, from material selection to texture form; Highly consistent in shaping brand value.

Misuity brand is a brand-new visual style experience. LubanEra design finds a certain connection with the texture of nature, uses nature to convey the beauty of the artistic conception of the brand and space, uses space to convey the value of the brand and interpret the brand style and cultural spirit.

Exploring the journey of "meaning" image Environment, image, Explore the boundary between nature and state of mind, perceive the creative combination of art and commercial space, analyze and study the whole space with nature, artistic conception and state of mind, construct the "state" of art with the "meaning" of natural things, and use the transformation of creative design techniques and the role of space to produce a multi-dimensional visual view, so as to pursue the essence.

Exquisite stone from nature
It truly expresses nature, but it is still full of artistic beauty. The visual impact brought by natural stone makes us return to nature. Stone gives the rough beauty of space, which is both wild and gentle. It has become a bridge and medium for the interaction between people and clothing. Balance the distribution of space and materials to achieve harmonious beauty and help customers better experience the emotions that fashion brands want to convey.

A wonderland created by luxury
The essence of commercial space is people-oriented and marketing. Space itself is a medium! It is related to the upgrading and optimization of brand shape and in store experience, providing more services for VIP customers and more choices for consumers, and jumping out of the overall atmosphere in the space areas that need to be highlighted, Enhance the sense of conflict and hierarchy of space without seizing the charm of clothing.

Return to the essence of things
The control of light source endows the design essence of the whole space. The combing of spatial streamline is directly related to consumers' shopping experience. Back to the starting point of design, consumers slow down and let the space return to the essence of shopping.

We look forward to guiding consumers to return to the "truth" and "original heart" of their own mind in a natural and comfortable space.