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Misuity Haute Couture

LubanEra·Design

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.24
5.25
5.58
5.61
5.42
Vicki Spielmann
Vicki Spielmann Group Creative Lead, Head of Brand Experience at Google
8
6
9
6
7.25
Howard Duffy
Howard Duffy Founder at HTDSTUDIO Arkitekter AB
5
6
8
6
6.25
Sam McMorran
Sam McMorran Strategy and Design Director at IDEO
Whimsical dialogue with the rich hi...
7
6
8
6
6.75
Puri Lighting Design
Puri Lighting Design Design Director at Beijing Puri Lighting Design
6
7
8
5
6.5
Mark Anderson
Mark Anderson Architect at Mark Anderson Design
5
6
7
6
6
Bhavin Taylor
Bhavin Taylor Founder / Interior Designer at Bhavin Taylor Design
This spaces does exactly what it se...
9
7
9
6
7.75
Vivian van Schagen
Vivian van Schagen Founder at The Invisible Party
6
7
8
6
6.75
Tracey Wiles
Tracey Wiles Principal at woods bagot
Acknowledging and activating the op...
6
7
7
7
6.75
Hana Ahriz
Hana Ahriz Co-founder at Space & Pepper
Definitely a hype bar feeling! Big...
6
6
7
5
6
Nic Lee
Nic Lee Design Director at Waterfrom Design Co., Ltd
7
7
8
8
7.5
Franziska Heuschkel
Franziska Heuschkel Founder at Space & Pepper
'Instagrammability' may become a fi...
6
6
8
5
6.25
Agnes Kwek
Agnes Kwek Design Ambassador at DesignSingapore Council
4
5
6
4
4.75
Lauren Touhey-Otto
Lauren Touhey-Otto Head of Design at Kinzo Architekten GmbH
7
5
7
5
6
John Allsopp
John Allsopp Architect at John Allsopp Studio
5
6
7
6
6
Client
Misuity
Floor area
123 ㎡
Completion
2021
Creative director

Space is an important carrier of brand value, from material selection to texture form; Highly consistent in shaping brand value.

Misuity brand is a brand-new visual style experience. LubanEra design finds a certain connection with the texture of nature, uses nature to convey the beauty of the artistic conception of the brand and space, uses space to convey the value of the brand and interpret the brand style and cultural spirit.

Exploring the journey of "meaning" image Environment, image, Explore the boundary between nature and state of mind, perceive the creative combination of art and commercial space, analyze and study the whole space with nature, artistic conception and state of mind, construct the "state" of art with the "meaning" of natural things, and use the transformation of creative design techniques and the role of space to produce a multi-dimensional visual view, so as to pursue the essence.

Exquisite stone from nature
It truly expresses nature, but it is still full of artistic beauty. The visual impact brought by natural stone makes us return to nature. Stone gives the rough beauty of space, which is both wild and gentle. It has become a bridge and medium for the interaction between people and clothing. Balance the distribution of space and materials to achieve harmonious beauty and help customers better experience the emotions that fashion brands want to convey.

A wonderland created by luxury
The essence of commercial space is people-oriented and marketing. Space itself is a medium! It is related to the upgrading and optimization of brand shape and in store experience, providing more services for VIP customers and more choices for consumers, and jumping out of the overall atmosphere in the space areas that need to be highlighted, Enhance the sense of conflict and hierarchy of space without seizing the charm of clothing.

Return to the essence of things
The control of light source endows the design essence of the whole space. The combing of spatial streamline is directly related to consumers' shopping experience. Back to the starting point of design, consumers slow down and let the space return to the essence of shopping.

We look forward to guiding consumers to return to the "truth" and "original heart" of their own mind in a natural and comfortable space.