Arçelik is working towards sustainable production and consumption habits and creating a positive impact on society. We believe that change starts with catching the attention of younger generations.

Therefore, we have stepped outside of our traditional Arçelik style and made a colorful and dynamic window design.

The design consists of an Arçelik logo located underground, and colorful pipes that carry light from the logo to above ground. Arçelik powers the above-ground world with eco-friendly initiatives, while consumers take responsibility by participating in this sustainable cycle. Thanks to our strong partnership, both the earth and our homes shine brightly. Our slogan "Let's Build a Better Future!" is featured in this colorful environment, conveying our ultimate goal.

To ensure that we are on the right track, we conducted a survey aimed solely at students. Based on the positive feedback we received, we are now sharing our project with more young people on Arçelik's social media accounts. Our goal is to inspire young people for our sustainability journey to improve the future together.