JO&JOE is revolutionising hospitality. It’s a disruptive format with the freedom of a rental, the fun of a hostel and the comfort of a hotel. JO&JOE is a brand co-constructed with its future guests. It’s an ‘open house’ – open to everyone but designed to meet the expectations of millennials and those who value sharing, spontaneity and fun! The major innovation is the geosocial app which brings people together, shares experiences and points out areas of interest. For an economy brand, it offers off-the-scale designed spaces. It’s the perfect solution with a made to measure option for the vast international community of millennial minded jet-setters. With the Côte d’Argent making up 230km of uninterrupted coastline, JO&JOE Hossegor is a premier beach break location for visiting Tripsters and a great meeting place for local Townsters. Building on authentic experiences delivered by the original JO&JOE concept unveiled in September 2016, JO&JOE Hossegor offers immediate functional solutions to the surfing community whilst creating the perfect arena for socialising, meeting new people and relaxing. ‘Life’s a beach’ with a huge open bar, hammocks, terraces, outdoor gardens, boarding and sports activities, freshly prepared local dishes and beers, with everything located right between the lake and the beach.