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Jiamila Flagship Store

PMT Partners

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.67
5.58
7.00
5.83
6.27
Florian Seidl
Florian Seidl Design Manager at Lavazza
Interior with a lot of contrast and...
5
4
6
6
5.25
Shannon Pringle
Shannon Pringle Interior Designer at Bernardon
8
6
8
7
7.25
Tetsuya Matsumoto
Tetsuya Matsumoto Head Architect at KTX archiLAB
7
5
7
6
6.25
Judith Haase
Judith Haase Architect at Gonzalez Haase AAS
7
6
8
6
6.75
Royce Epstein
Royce Epstein Design Director at Mohawk Group
Beautiful shop, feels elegant. Grea...
7
6
8
6
6.75
P.C.Ee
P.C.Ee Editor & Creative Director at industry+
7
6
7
6
6.5
Julie Payette
Julie Payette Cofounder and Partner at v2com newswire
6
5
6
5
5.5
Matteo Renna
Matteo Renna Founder at matteorenna | studio
Nice and theatrical space, like the...
7
6
7
6
6.5
Jelle Sapulete
Jelle Sapulete Design Director at Adidas
7
6
8
5
6.5
alberto caiola
alberto caiola Design Director at Alberto Caiola Studio
6
6
7
7
6.5
Simona Franci
Simona Franci Principal and Design Director at Fortebis
7
6
5
5
5.75
Justin Bridgland
Justin Bridgland Founding Partner at More Design Office
Looks like a dramatic space with a...
6
5
7
5
5.75
Client
JIAMILA MOEST FASHION
Floor area
430 ㎡
Completion
2020

A commercial city in China’s Zhejiang province, Yiwu is home to 1.2 million inhabitants. Represented in that population are a great number of Arabs and Hui people, a Chinese ethnic group which largely practices Islam. To better serve this community with diverse selections of clothing and ornamentation, retailer Jiamila Fashion has opened the doors of a 430-m2 flagship at Yiwu’s central Wanda Plaza, designed by architecture firm PMT Partners. One of the client’s foremost priorities was to ensure that the space would have a relationship to Muslim culture and local features, explains a spokesperson for PMT Partners. The architects referred to the words of long-time Baumeister editor-in-chief Paulhans Peters as they worked on the project: ‘Alienation does not mean imitation or adherence of a certain style,’ wrote Peters in an article entitled Analogous Architecture: Radical Proposal for a Poetic Architecture. ‘It is more of an improvisation. Even though it is implicitly expressed, the eternal quintessence in the classical can still be universally perceived.’ As they set out to translate the architectural language of Islamic societies in a contemporary context, PMT Partners aimed to create a poetic, ‘sublime’ interior. The space is partitioned vertically into three floors, with a two-floor atrium composed of concentric circles and ovals. The atrium contributes to efficient traffic flow between levels. Here, a pendentive structure is inlaid, its function both architecturally supportive and symbolic – the architects hoped to evoke a sense of spatial ceremony with the addition. The dome which would traditionally be supported by such a pendentive was instead replaced with a lit cylindrical structure which casts beams of light into the space, which is further brightened by yellow-gold finishes and fixtures. An existing crossbeam maintains the original framework of the slick-surfaced store and ‘weakens the appearance of the stereotyped dome,’ say the architects, but beneficially – ‘so that the design goes beyond a complete imitation of the classical’.