When Hudson River Trading (HRT) required new offices to accommodate their growing workforce, they turned to Gensler to design their new, multi-level headquarters in 4 World Trade Center. Numbering over 200 employees and constantly expanding, HRT’s team is made up of engineers, mathematicians, and coders working together to develop automated trading algorithms. They realized a dramatic design intervention was necessary to both prepare them for growth and to embody their workforce’s diverse passions.
The new open workplace spans the 57th and 58th floors of 4WTC and allows for flexibility and staff expansion. The floors are connected by a massive, interconnecting bleacher stair, allowing for airy, vertical sightlines that are emphasized by a double-height mural. The six core work groups and amenities are dispersed throughout the plan to encourage cross-pollination and avoid departmental isolation. Offices and meeting rooms are pushed towards the building’s core to maximize natural light and to ensure uninterrupted, expansive downtown views from the workspace. Breakout locations are strategically placed to support spontaneous meetings with tools such as modular, adaptable furnishings and whiteboards to allow for quick workshops.

HRT wanted the office amenities to reflect their inclusive ‘culture of togetherness’ and build community in a place that their employees could call home. Gensler placed the café/kitchen assembly spaces adjacent to the roof terrace for ease of gathering. These communal spaces are supplemented by a full gym and a game room/lounge to provide moments of relief and hospitality during the day. A full-service foodservice staff provides complimentary breakfast and lunch to encourage team togetherness.
Bright flourishes of environmental graphics and site-specific art, such as a ping-pong wall installation, shifting neon light system, and alternating floor/wall logo variations, visually communicate HRT’s playful brand and culture throughout the space. Complementing the fun brand elements is the sophisticated materiality of the furnishings and finishes. Common and social areas such as elevator lobbies, reception, interview rooms, boardroom, café/kitchen, and whiskey tasting ‘oak room’, contrast a light and dark wood palette and more refined detailing. This aesthetic balances the open ceilings, exposed slab, and warm, amber-colored wood of the open workplace.
Beautifully detailed, the space retains a fun casualness and culturally-rich approachability that HRT, the industry’s leading algorithmic traders, can use to keep their current staff engaged and recruit new talent.