The project is an innovative exploration of cosmetics store design. It balances the locality and brand awareness, and combines poetic and futuristic expressions to create distinctive spatial experiences that are free, inclusive and full of uncertainties.

Innovation
HAYDON Hangzhou is located in Hubin Pedestrian Street, the most famous commercial street in Hangzhou, and is only 100 meters away from the West Lake, which is a world-class intangible cultural heritage. The cultural and commercial context of the site endows the store with favorable advantages. The store is situated in a space where the original floor slab structures were removed. The square facade is in sharp contrast with the arcs inside the store. The designers struck a fantastic contrast and balance within and outside the space through circulations full of tension, making it a striking yet restraining presence near the West Lake.

Creativity
The ascending form of spatial structures is inspired by the Broken Bridge, a world-famous scenic spot in Hangzhou. The bridge-like volume distorts and extends upwards through black hole's gravity, thus creating an ascending experience full of tension and strength. The bridge staircase shifts from big to small, from straight to curving, from bottom to top, and from bright to dark, which draws them in like a black hole.

Functionality
The combination of arc-shaped showcases and continuous triangular mirrors on the first floor meets customers' needs for wandering around and trying products. The space and people form varying scenes in the mirrors. The layered mirrored glass panels on the second floor function as showcases and partitions, while the space behind can be used as a live-streaming setting or a cross-border commodities experience area. Various Associates intended to continuously stimulate customers' curiosity through design. The mirrored high shelves and curved silver-foil stands are staggered, with well-arranged products enriching customers' shopping experiences. The circulation loop enables customers to wander smoothly throughout the whole exhibition area.

Sustainability
In various arc-shaped spatial volumes, lights are mounted in arrays through customized grilles. The open ceiling is convenient for flexible arrangement of equipment and helps promote heat dissipation for the brightly illuminated space. The designers selected materials referring to the texture of Aerospace material MLI. With a large area of silver foils setting the overall spatial tone, the pure, natural material textures create fantastic light changes and glittering effects through reflection and refraction. Through effective yet restraining design intervention as well as cost control, the design realized a more sustainable light environment and spatial aesthetics.