Bottom of the Pond - HAYDON flag Store

The project probed the spatial experience in commercial space of its involvement and reinterpretation of literature from another period, and the interaction between them. Meanwhile, it promoted the study, design, and manufacturing practice of a new material. 

The design concept sourced from pure literature, and echoed a wide creative perspective ranged from Wang Xiaobo's The Green-Haired Sea Monster (1977) to the trendy acid visual style in 2020s. The project is named after a famous quote from the novel, that is "It's like we're at the bottom of a pond. Walking from one moon to another." 

The veiled façade was design to create an attraction of ambiguity in the Eastern culture and aesthetic, to verify the contrary to the surrounding commercial ambience in the neighborhood, which gave it a unique appearance. As for the entrance, the door array provided a special interaction between the interior and the street, letting visitors rushing in and being a transparent partition to the environment at the same time. 

As for the interior, the key was to effectively lead the customers to a more massive area on the second floor by creating an enormous staircase as the main construction in the space. Meanwhile, the display installation and material development help to present an intriguing personified commercial display solution. For example, the "Twist Showcase" raises a question about the stereotypical definition of displaying shelves as "objects". Featuring personified postures and human behavior patterns, either solo or in group, the iconic showcases are spread out in the space to create intriguing scenes where dialogues are conducted, so as to go beyond ordinary. 

The space design helped the client to achieve a sustainable brand impact with an expressive image, so as exploring its possibilities. At the same time, the innovation of the main material also become a sustainable influence on the industry, and extend the boundary of interior material application.