On IFA 2017 in Berlin, the Arcelik global brands for home appliances and consumer electronic, Grundig and Beko, shared one hall and created two immersive brand experiences. The stand consisted of a Grundig consumer area, a Beko consumer area, and a common trade area that was built on two levels. Each area demonstrated the brand values in it`s own distinctive way: Beko young, play- and colourful, Grundig settled and sophisticated, the trade area as timeless elegant black box.
Grundig and Beko at IFA 2017
Meiré und Meiré, VAVE, trojanworks

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Designer
Meiré und Meiré, VAVE, trojanworks
Client
Arcelik A.S.
Floor area
4300.00 ㎡
Completion
2017
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