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Goldwin Play Earth Park Information Center

Gosuke Kambayashi / plat

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Bronze
As an event for the apparel brand's new line "PLAY EARTH KIDS," seven architects each created a children's playground in a large venue. - Kenta Hasegawa
24 blocks entirely made of wax - Kenta Hasegawa
24 blocks entirely made of wax - Kenta Hasegawa
As an event for the apparel brand's new line "PLAY EARTH KIDS," seven architects each created a children's playground in a large venue. - Kenta Hasegawa

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
5.90
5.20
6.21
6.59
5.98
Nathan Watts
Nathan Watts Creative Director at Interstore
5
7
7
5
6
Simon Goff
Simon Goff Founder and Director at Floor_Story
6
6
7
5
6
Nic Granleese
Nic Granleese CEO and Cofounder at BowerBird
5
6
5
5
5.25
Julio Kowalenko
Julio Kowalenko Cofounder at Atelier Caracas
5
7
5
5
5.5
Frank Lee
Frank Lee Founder and President at Shanghai Fengyuzhu Culture Technology
5
6
5
5
5.25
Ting Yu
Ting Yu Chief Architect at Wutopia Lab
5
6
4
5
5
Janne van Berlo
Janne van Berlo Founder at Atelier van Berlo
6
6
7
5
6
Tobias Geisler
Tobias Geisler Cofounder at VAVE Studio
5
6
4
5
5
Lorcan O'Herlihy
Lorcan O'Herlihy Founder, Design Principal at Lorcan O'Herlihy Architects [LOHA]
5
5
5
5
5
Jeff Yrazabal
Jeff Yrazabal President at SRG Partnership
5
5
5
5
5
Akanksha Deo Sharma
Akanksha Deo Sharma Designer at Ikea
5
6
6
5
5.5
Client
Goldwin
Floor area
80 ㎡
Completion
2022
Social Media
Instagram
Finishes

As an event for the apparel brand's new line "PLAY EARTH KIDS," seven architects each created a children's playground in a large venue.

While retaining the function of allowing face-to-face interaction between staff and visitors, the Information center was also designed to be a playground for children. Information centers are usually "a place where visitors come to get information," but we thought it could also function as a place to "spread information" by showing a scene of children playing.

To make it fun for children to play with, we divided it into 24 blocks and made a hole in the center of each block so that children could walk through it. Since ordinary wax would inevitably crack, we used our own original wax, which we made sticky and strong by changing the composition in various ways. The physical scale of children playing with the blocks varies from infants to junior high school students, so we wanted them to be played with on a scale appropriate for each child. The blocks increase in height step by step, and I want the children to find the height that is just right for them and that they want to play with because it is the most comfortable place for them. It was like a cave, and I think it was a thrilling experience because you couldn't see what was ahead.

The material of wax is not obvious at first glance, and it is only when you actually touch it that you realize what it is. I believe that "the act of touching and experiencing" and "the act of feeling with the body" are important for architecture. Therefore, we intended that children's contact with the works would stimulate and nurture their spirit of inquiry.
We hoped to design something that would generate curiosity even though they were unsure of what it was, in conjunction with children's play.

Since this is a limited-time event, we also focused on the fact that wax is a recyclable material. The finely ground wax could be reused as candles and wax, minimizing waste.