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Golden Ribbon, Graz

INNOCAD Architecture

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Designer
INNOCAD Architecture
Client
Pilatus Modehandels GmbH
Floor area
180.00 ㎡
Completion
2018

Located within a four-winged building constructed in the first half of the 16th century, the store boasts authentic arches native to the Renaissance. Thus, beginning with a unique ceiling treatment of cross vaults inspired by the building’s original materiality, an initial cleansing of unnecessary building elements was executed. Large stone columns and existing windows were uncovered from past construction material layers, instantly illuminating the space. The result was a clean slate from which to add only the most essential of architectural features. From there, the layout was conceived - three main show spaces and a diagonal axis connecting them. Upon entering, it allows a view all the way to the back of the store. The lack of separation between spaces encourages fluidity and a self-driven exploring experience. The most relevant implementation to the historic space, however, is the golden ribbon that runs along the walls of the rooms. Almost everything new to the store exists along this strip of wall-mounted golden mirror, which rises from the ground to just below head-level. Overall, the clear spatial division between contemporary mirror “implants” and historic structure above creates the impression of dome like floating ceiling that relates homogenously to the floor. At the same time, there is a balance between “public space” and “private chambers” in a functional and emotional way.