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Florasis Flagship Store

Leapingcreative

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Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
7.31
7.34
7.96
5.49
7.03
Arthur Guimarães
Arthur Guimarães Chief Executive Officer at Arthur Guimarães Architects
Fun project of a pop-up. Creative a...
8
9
8.5
8
8.38
Mark Eric Magno
Mark Eric Magno Principal at Aedas Interiors
Cool use of the small area to creat...
7.8
7.5
8.8
8
8.03
Jessica Adkins
Jessica Adkins Brand Experience Design Lead Europe at M Moser Associates
7.5
8
8
8
7.88
Xuechen Chen
Xuechen Chen Architectural Designer at X.C Studio
The layout is intriguing, effective...
7.8
8.5
8.5
8
8.2
Serhii Makhno
Serhii Makhno Founder at MAKHNO Studio
7
8
7
8
7.5
Josse Popma
Josse Popma Partner at Popma ter Steege Architects
6
6
6
6
6
Zizhao Li
Zizhao Li Cofounder and Chief Designer at DSC · Design
7
7
7
7
7
Anna Gitelman
Anna Gitelman Associate Professor at Suffolk University
7
7
8
7
7.25
Katie Mitchell
Katie Mitchell Managing Director at Seen Studios
6
7.5
6.5
8
7
Wenqing Zhou
Wenqing Zhou Founder at Add Culture & Creative Development
7
8
8
8
7.75
Harkaran Singh Boparai
Harkaran Singh Boparai Founder at Space 5
6
7
6
7
6.5
Yan Zhang
Yan Zhang Cofounder at say architects
6.4
6.4
6.4
6.61
6.45
Jianan Shan
Jianan Shan Cofounder at say architects
7.02
6.71
6.61
8.16
7.13
Burton Baldridge
Burton Baldridge Founder at Baldridge Architects
The sustainability rhetoric should...
6
7
6
6
6.25
Mike McGirr
Mike McGirr Managing Partner and Design Principal at red design
7.11
7.38
7.11
7.02
7.16
Pooja Shah-Mulani
Pooja Shah-Mulani Partner and Design Director at LW Design
7
7.5
7
6
6.88
Suvi Saloniemi
Suvi Saloniemi Head of Exhibitions at Finnish Museum of Architecture and Design Museum
7
6
7
7
6.75
Client
Florasis
Floor area
1200 ㎡
Completion
2022

The concept of "Chinese aesthetics" has been constantly updated as new consumption brands and consumers emerge. To give a more comprehensive brand image to users, brands' interpretation of Chinese culture has progressed from product packaging design to traditional culture revival and Chinese romance experience. In such a context, offline retail offers an opportunity to implement an innovative way for these developments.

Florasis's first global flagship store, Hidden Garden, is situated near West Lake in Hangzhou. Leaping Creative conceived an immersive experiential scenario by utilizing their signature design approach, and imagined the interactive installations and display props in addition to the space. Working closely with several departments within Florasis and drawing on the brand's DNA rooted in Chinese culture, the design team innovatively blended Chinese aesthetics into a new retail space.

Leaping Creative intended to strike a balance between minimalism and sophistication to create a new retail space that conveys Chinese aesthetics while still appealing to young consumers. Meanwhile, the design team incorporated an immersive scenario into the interior, to create a distinctive offline store for Florasis.

The design team referred to the layout of traditional Chinese gardens, where a private courtyard is located in the inner area and a more open courtyard set in the outer area. By adapting this concept to the existing spatial structure and functional requirements of the store, the designers created a dynamic, interactive retail space on the lower floor, and a more tranquil space on the upper floor, which offers private experience and customized services. The two spaces are connected by a graceful spiral staircase.